- \n
- \u0627\u0633\u0646\u067e \u0634\u0627\u062a \u0647\u0648\u0634 \u0645\u0635\u0646\u0648\u0639\u06cc<\/a><\/li>\n\n\n\n
- \u062d\u0627\u0644\u062a \u0645\u06a9\u0627\u0644\u0645\u0647 (Conversational mode)<\/a><\/li>\n\n\n\n
- \u062a\u062c\u0631\u0628\u06cc\u0627\u062a \u0639\u0645\u0648\u062f\u06cc (Vertical experiences)<\/a><\/li>\n<\/ul>\n<\/li>\n\n\n\n
- \u062a\u062c\u0631\u0628\u0647 \u0645\u0648\u0644\u062f \u062c\u0633\u062a\u062c\u0648\u06cc \u06af\u0648\u06af\u0644 \u0628\u0631\u0627\u06cc \u06a9\u0633\u0628 \u0648 \u06a9\u0627\u0631\u0647\u0627 \u0686\u0647 \u0645\u0639\u0646\u0627\u06cc\u06cc \u062f\u0627\u0631\u062f\u061f<\/a>\n
- \n
- \u0645\u06a9\u0627\u0646\u06cc \u062c\u062f\u06cc\u062f \u0628\u0631\u0627\u06cc \u0646\u0645\u0627\u06cc\u0634 \u062a\u0628\u0644\u06cc\u063a\u0627\u062a<\/a><\/li>\n\n\n\n
- \u0627\u0632 \u062f\u0633\u062a \u062f\u0627\u062f\u0646 \u0627\u062d\u062a\u0645\u0627\u0644\u06cc \u062a\u0631\u0627\u0641\u06cc\u06a9 \u0627\u0631\u06af\u0627\u0646\u06cc\u06a9<\/a><\/li>\n\n\n\n
- \u062a\u0631\u0627\u0641\u06cc\u06a9 \u0648\u0627\u062c\u062f \u0634\u0631\u0627\u06cc\u0637 \u0647\u0648\u0634 \u0645\u0635\u0646\u0648\u0639\u06cc<\/a><\/li>\n<\/ul>\n<\/li>\n\n\n\n
- \u062c\u0645\u0639 \u0628\u0646\u062f\u06cc<\/a><\/li>\n<\/ul>\n\n\n\n
\n
\n
\n\n\n\n\u062a\u062c\u0631\u0628\u0647 \u0645\u0648\u0644\u062f \u062c\u0633\u062a\u062c\u0648\u06cc \u06af\u0648\u06af\u0644 (Search Generative Experience) \u0686\u06cc\u0633\u062a\u061f<\/h2>\n\n\n\n
SGE \u06cc\u0647 \u0646\u0633\u062e\u0647 \u0622\u0632\u0645\u0627\u06cc\u0634\u06cc \u0627\u0632 \u0645\u0648\u062a\u0648\u0631 \u062c\u0633\u062a\u062c\u0648\u06cc \u06af\u0648\u06af\u0644 \u0647\u0633\u062a\u0634 \u06a9\u0647 \u0627\u0632 \u0647\u0648\u0634 \u0645\u0635\u0646\u0648\u0639\u06cc \u0628\u0631\u0627\u06cc \u0627\u06cc\u062c\u0627\u062f \u067e\u0627\u0633\u062e \u0647\u0627\u06cc \u0645\u062a\u0646\u06cc \u0628\u0631\u0627\u06cc \u0633\u0648\u0627\u0644\u0627\u062a \u067e\u06cc\u0686\u06cc\u062f\u0647 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0645\u06cc\u06a9\u0646\u0647.<\/p>\n\n\n\n
SGE \u0628\u0627 \u0633\u0647 \u0631\u0648\u0634 \u0627\u0632 \u0647\u0648\u0634 \u0645\u0635\u0646\u0648\u0639\u06cc \u0628\u0631\u0627\u06cc \u0628\u0647\u0628\u0648\u062f \u062a\u062c\u0631\u0628\u0647 \u062c\u0633\u062a\u062c\u0648 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0645\u06cc\u06a9\u0646\u0647:<\/p>\n\n\n\n
\u2705\u0627\u0633\u0646\u067e \u0634\u0627\u062a \u0647\u0648\u0634 \u0645\u0635\u0646\u0648\u0639\u06cc<\/h3>\n\n\n\n
\u0627\u0632 \u06af\u0648\u06af\u0644 \u0628\u067e\u0631\u0633\u06cc\u062f \u06a9\u0647 \u067e\u0627\u0631\u06a9 \u0645\u0644\u06cc Bryce Canyon \u0647\u0631 \u0633\u0627\u0644 \u0686\u0642\u062f \u0628\u0627\u0632\u062f\u06cc\u062f \u06a9\u0646\u0646\u062f\u0647 \u062f\u0627\u0631\u0647\u061f \u0628\u0647 \u0633\u0631\u0639\u062a \u0645\u0642\u0627\u0644\u0647 \u0642\u0627\u0628\u0644 \u0627\u0639\u062a\u0645\u0627\u062f\u06cc \u0631\u0648 \u0628\u0647\u062a\u0648\u0646 \u0627\u0631\u0627\u0626\u0647 \u0645\u06cc\u062f\u0647 \u06a9\u0647 \u0645\u06cc\u06af\u0647 \u06f1.\u06f5 \u0645\u06cc\u0644\u06cc\u0648\u0646 \u0646\u0641\u0631. \u062d\u0627\u0644\u0627 \u0627\u06af\u0647 \u0628\u067e\u0631\u0633\u06cc\u062f\u060c \u0622\u06cc\u0627 \u0628\u0631\u0627\u06cc\u0633 \u06a9\u0627\u0646\u06cc\u0648\u0646 \u06cc\u0627 \u067e\u0627\u0631\u06a9 \u0645\u0644\u06cc \u0622\u0631\u0686\u0633 \u0628\u0631\u0627\u06cc \u062e\u0627\u0646\u0648\u0627\u062f\u0647\u200c\u0647\u0627\u06cc\u06cc \u0628\u0627 \u0628\u0686\u0647\u200c\u0647\u0627\u06cc \u06a9\u0648\u0686\u06a9 \u0648 \u0633\u06af \u0645\u0646\u0627\u0633\u0628 \u0647\u0633\u062a \u06cc\u0627 \u0646\u0647. \u06cc\u0647 \u0644\u06cc\u0633\u062a \u0627\u0632 \u0644\u06cc\u0646\u06a9\u200c\u0647\u0627\u06cc\u06cc \u0628\u0647\u062a\u0648\u0646 \u0645\u06cc\u062f\u0647 \u06a9\u0647 \u0647\u0631 \u06a9\u062f\u0648\u0645 \u0628\u0647 \u0628\u062e\u0634\u06cc \u0627\u0632 \u0633\u0624\u0627\u0644 \u0634\u0645\u0627 \u067e\u0627\u0633\u062e \u0645\u06cc\u062f\u0646.<\/p>\n\n\n\n
SGE \u0627\u0632 \u0647\u0648\u0634 \u0645\u0635\u0646\u0648\u0639\u06cc \u0628\u0631\u0627\u06cc \u0627\u06cc\u062c\u0627\u062f \u067e\u0627\u0633\u062e \u0645\u0646\u062d\u0635\u0631 \u0628\u0647 \u0641\u0631\u062f \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0645\u06cc\u06a9\u0646\u0647 \u0648 \u0627\u0637\u0644\u0627\u0639\u0627\u062a \u0631\u0648 \u0627\u0632 \u0686\u0646\u062f\u06cc\u0646 \u0645\u0646\u0628\u0639 \u0628\u0647 \u0637\u0648\u0631 \u0647\u0645\u0632\u0645\u0627\u0646 \u0645\u06cc \u06af\u06cc\u0631\u0647. \u06af\u0648\u06af\u0644 \u0627\u0633\u0645 \u0627\u06cc\u0646 \u0631\u0648 \u06af\u0630\u0627\u0634\u062a\u0647 \u0627\u0633\u0646\u067e\u200c\u0634\u0627\u062a.<\/p>\n\n\n\n
![\"\u062a\u062c\u0631\u0628\u0647](\"https:\/\/parsavesta.com\/blog\/wp-content\/uploads\/2023\/11\/sge.webp\")
<\/figure>\n\n\n\n
\n\n\n\n\u0627\u06cc\u0646 \u0627\u0633\u0646\u067e\u200c\u0634\u0627\u062a \u0628\u0631\u0627\u06cc \u062f\u0627\u062f\u0646 \u067e\u0627\u0633\u062e \u06a9\u0648\u062a\u0627\u0647 \u0628\u0647 \u0633\u0648\u0627\u0644\u0627\u062a \u0637\u0648\u0644\u0627\u0646\u06cc \u0637\u0631\u0627\u062d\u06cc \u0634\u062f\u0647\u060c \u0645\u062b\u0644 \u00ab\u0628\u0647\u062a\u0631\u06cc\u0646 \u0631\u0633\u062a\u0648\u0631\u0627\u0646 \u0628\u0631\u0627\u06cc \u062e\u0627\u0646\u0648\u0627\u062f\u0647\u200c\u0627\u06cc \u0628\u0627 \u0622\u0644\u0631\u0698\u06cc \u0628\u0647 \u0628\u0627\u062f\u0627\u0645\u200c\u0632\u0645\u06cc\u0646\u06cc \u062f\u0631 \u0646\u0632\u062f\u06cc\u06a9\u06cc \u0633\u0627\u062e\u062a\u0645\u0627\u0646 \u0627\u0645\u067e\u0627\u06cc\u0631 \u0627\u0633\u062a\u06cc\u062a \u06a9\u0647 \u0635\u0641 \u0627\u0646\u062a\u0638\u0627\u0631 \u0637\u0648\u0644\u0627\u0646\u06cc \u0646\u062f\u0627\u0631\u062f\u060c \u0686\u06cc\u0633\u062a\u061f\u00bb.<\/p>\n\n\n\n
\u0627\u0645\u0627 SGE \u0642\u0631\u0627\u0631 \u0646\u06cc\u0633\u062a \u0628\u0647 \u0633\u0648\u0627\u0644 \u0634\u0645\u0627 \u067e\u0627\u0633\u062e \u0628\u062f\u0647 \u0648 \u062a\u0645\u0648\u0645. \u06af\u0648\u06af\u0644 \u0645\u06cc\u06af\u0647 SGE \u062a\u0645\u0631\u06a9\u0632\u0634 \u0631\u0648\u06cc \u062c\u0644\u0628 \u062a\u0648\u062c\u0647 \u0628\u0647 \u0645\u062d\u062a\u0648\u0627\u06cc \u0648\u0628 \u0647\u0633\u062a\u0634. <\/p>\n\n\n\n
\u270d”\u0647\u0645\u0627\u0646\u0637\u0648\u0631 \u06a9\u0647 \u0647\u0648\u0634 \u0645\u0635\u0646\u0648\u0639\u06cc \u0645\u0648\u0644\u062f \u0631\u0627 \u0628\u0647 \u062c\u0633\u062a\u062c\u0648 \u0648\u0627\u0631\u062f \u0645\u06cc \u06a9\u0646\u06cc\u0645\u060c \u0645\u062a\u0639\u0647\u062f \u0647\u0633\u062a\u06cc\u0645 \u06a9\u0647 \u0628\u0647 \u0627\u0631\u0633\u0627\u0644 \u062a\u0631\u0627\u0641\u06cc\u06a9 \u0627\u0631\u0632\u0634\u0645\u0646\u062f \u0628\u0647 \u0633\u0627\u06cc\u062a \u0647\u0627 \u062f\u0631 \u0633\u0631\u0627\u0633\u0631 \u0648\u0628 \u0627\u062f\u0627\u0645\u0647 \u062f\u0647\u06cc\u0645. “<\/p>\n\n\n\n
\u0645\u0627 \u0633\u0626\u0648 \u06a9\u0627\u0631\u0647\u0627 \u0627\u06cc\u0646 \u0631\u0648 \u0628\u0647 \u0639\u0646\u0648\u0627\u0646 \u0646\u0634\u0627\u0646\u0647\u200c\u0627\u06cc \u062f\u0631 \u0646\u0638\u0631 \u0645\u06cc\u06af\u06cc\u0631\u06cc\u0645 \u06a9\u0647 \u0642\u0631\u0627\u0631 \u0646\u06cc\u0633\u062a \u0634\u063a\u0644\u0645\u0648\u0646 \u0628\u0647 \u062e\u0637\u0631 \u0628\u06cc\u0627\u0641\u062a\u0647. <\/p>\n\n\n\n
\u06af\u0648\u06af\u0644 \u0628\u0631\u0627\u06cc \u0627\u06cc\u0646\u06a9\u0647 \u06a9\u0644\u06cc\u06a9\u200c\u0647\u0627\u06cc \u0633\u0627\u06cc\u062a\u200c \u0647\u0627 \u06a9\u0627\u0647\u0634 \u067e\u06cc\u062f\u0627 \u0646\u06a9\u0646\u0647 \u0633\u0647 \u0644\u06cc\u0646\u06a9 \u062f\u0631 \u0633\u0645\u062a \u0631\u0627\u0633\u062a \u0647\u0631 \u0627\u0633\u0646\u067e\u200c\u0634\u0627\u062a \u0645\u06cc\u0630\u0627\u0631\u0647 \u0648 \u0647\u0631 \u06a9\u062f\u0648\u0645 \u0647\u0645 \u062a\u0635\u0627\u0648\u06cc\u0631 \u06a9\u0648\u0686\u06a9\u06cc \u0628\u0631\u0627\u06cc \u062c\u0644\u0628 \u062a\u0648\u062c\u0647 \u0628\u06cc\u0646\u0646\u062f\u06af\u0627\u0646 \u062e\u0648\u0627\u0647\u0646\u062f \u062f\u0627\u0634\u062a.<\/p>\n\n\n\n
\u06cc\u0647 \u0646\u0645\u0627\u062f\u06cc \u0647\u0645 \u0647\u0633\u062a \u06a9\u0647 \u06af\u0648\u06af\u0644 \u0628\u0647\u0634 \u0645\u06cc\u06af\u0647 “bear claw” \u06cc\u0627 \u0647\u0645\u0648\u0646 “\u067e\u0646\u062c\u0647 \u062e\u0631\u0633”. \u062f\u0631\u0633\u062a \u0628\u0627\u0644\u0627\u06cc \u0633\u0647 \u0644\u06cc\u0646\u06a9 \u0642\u0631\u0627\u0631 \u062f\u0627\u0631\u0647 \u0648 \u0648\u0642\u062a\u06cc \u06a9\u0647 \u0631\u0648\u0634 \u06a9\u0644\u06cc\u06a9 \u0645\u06cc\u06a9\u0646\u06cc\u062f\u060c \u0627\u0633\u0646\u067e\u200c\u0634\u0627\u062a \u0628\u0632\u0631\u06af \u0645\u06cc\u0634\u0647 \u0648 \u0645\u0646\u0628\u0639 \u0647\u0631 \u062c\u0645\u0644\u0647 \u0631\u0648 \u0646\u0634\u0648\u0646 \u0645\u06cc\u062f\u0647.<\/p>\n\n\n\n
![\"\u062a\u062c\u0631\u0628\u0647](\"https:\/\/parsavesta.com\/blog\/wp-content\/uploads\/2023\/11\/snapshot.webp\")
<\/figure>\n\n\n\n
\n\n\n\n\u0646\u0634\u0648\u0646 \u062f\u0627\u062f\u0646 \u0645\u0646\u0628\u0639 \u0647\u0631 \u062c\u0645\u0644\u0647 \u0627\u06cc \u0628\u0627\u0639\u062b \u0645\u06cc\u0634\u0647 \u06a9\u0627\u0631\u0628\u0631 \u0628\u0647 \u062c\u0648\u0627\u0628 \u0627\u0639\u062a\u0645\u0627\u062f \u06a9\u0646\u0647. \u0647\u0631 \u062c\u0645\u0644\u0647 \u062a\u0648\u0633\u0637 \u06cc\u0647 \u0645\u0646\u0628\u0639 \u062e\u0627\u0631\u062c\u06cc \u062a\u0627\u06cc\u06cc\u062f \u0645\u06cc\u0634\u0647 \u0648 \u0627\u06cc\u0646 \u062e\u06cc\u0644\u06cc \u0645\u0647\u0645\u0647 \u0686\u0648\u0646\u06a9\u0647 \u0633\u0627\u06cc\u0631 \u0627\u0628\u0632\u0627\u0631\u0647\u0627\u06cc \u0647\u0648\u0634 \u0645\u0635\u0646\u0648\u0639\u06cc \u0645\u062b\u0644 Bard \u0632\u06cc\u0627\u062f \u0642\u0627\u0628\u0644 \u0627\u0639\u062a\u0645\u0627\u062f \u0646\u06cc\u0633\u062a\u0646\u062f. <\/p>\n\n\n\n
\u270c\u0628\u06cc\u0634\u062a\u0631 \u0628\u062e\u0648\u0627\u0646\u06cc\u062f: \u0686\u06af\u0648\u0646\u0647 \u0627\u0632 \u06af\u0648\u06af\u0644 \u0628\u0627\u0631\u062f (Google Bard) \u0628\u0631\u0627\u06cc \u0633\u0626\u0648 \u0633\u0627\u06cc\u062a \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u06a9\u0646\u06cc\u0645\u061f<\/a><\/p>\n\n\n\n
\u0628\u0639\u0636\u06cc \u0648\u0642\u062a\u0647\u0627 SGE \u062a\u0635\u0645\u06cc\u0645 \u0645\u06cc\u06af\u06cc\u0631\u0647 \u0627\u0633\u0646\u067e \u0634\u0627\u062a \u0627\u0631\u0627\u0626\u0647 \u0646\u062f\u0647 \u0645\u062b\u0644\u0627\u060c \u0648\u0642\u062a\u06cc \u0627\u0637\u0644\u0627\u0639\u0627\u062a \u06a9\u0627\u0641\u06cc \u0646\u062f\u0627\u0631\u0647 \u06cc\u0627 \u0628\u0631\u0627\u06cc \u0633\u0624\u0627\u0644\u0627\u062a \u062d\u0633\u0627\u0633 \u062f\u0631 \u0645\u0648\u0631\u062f \u0627\u0645\u0648\u0631 \u0645\u0627\u0644\u06cc \u06cc\u0627 \u0645\u0631\u0627\u0642\u0628\u062a \u0647\u0627\u06cc \u0628\u0647\u062f\u0627\u0634\u062a\u06cc \u067e\u0627\u0633\u062e\u06cc \u0628\u0647 \u0634\u0645\u0627 \u0646\u0645\u06cc\u062f\u0647.<\/p>\n\n\n\n
\n
\n
\n\n\n\n\u2705\u062d\u0627\u0644\u062a \u0645\u06a9\u0627\u0644\u0645\u0647 (Conversational mode)<\/h3>\n\n\n\n
\u062c\u0633\u062a\u062c\u0648 \u06af\u0648\u06af\u0644 \u0628\u0639\u062f \u0627\u0632 \u0627\u0648\u0644\u06cc\u0646 \u0633\u0631\u0686 \u0628\u0647 \u067e\u0627\u06cc\u0627\u0646 \u0646\u0645\u06cc\u0631\u0633\u0647. \u062d\u0627\u0644\u062a \u0645\u06a9\u0627\u0644\u0645\u0647 SGE \u0628\u0631\u0627\u06cc \u067e\u0627\u0633\u062e \u0628\u0647 \u0633\u0624\u0627\u0644\u0627\u062a \u0628\u0639\u062f\u06cc \u0648 \u062f\u0631 \u0639\u06cc\u0646 \u062d\u0627\u0644 \u062d\u0641\u0638 \u0632\u0645\u06cc\u0646\u0647 \u062c\u0633\u062a\u062c\u0648 \u0637\u0631\u0627\u062d\u06cc \u0634\u062f\u0647.<\/p>\n\n\n\n
\u0628\u0627 \u06a9\u0644\u06cc\u06a9 \u06a9\u0631\u062f\u0646 \u0631\u0648\u06cc \u00abask a follow-up\u00bb \u06cc\u0627 \u06cc\u06a9\u06cc \u0627\u0632 \u0645\u0631\u0627\u062d\u0644 \u0628\u0639\u062f\u06cc \u067e\u06cc\u0634\u0646\u0647\u0627\u062f\u06cc \u062f\u0631 \u0632\u06cc\u0631 \u0627\u0633\u0646\u067e \u0634\u0627\u062a\u060c \u0648\u0627\u0631\u062f \u062d\u0627\u0644\u062a \u0645\u06a9\u0627\u0644\u0645\u0647 \u0645\u06cc\u0634\u06cc\u062f.<\/p>\n\n\n\n
\u06a9\u062a\u06cc \u0627\u062f\u0648\u0627\u0631\u062f\u0632 \u0627\u0632 \u06af\u0648\u06af\u0644 \u0627\u062e\u06cc\u0631\u0627\u064b \u0627\u06cc\u0646 \u0648\u06cc\u0698\u06af\u06cc \u0631\u0648 \u0628\u0647 \u0635\u0648\u0631\u062a \u0632\u0646\u062f\u0647 \u062f\u0631 Google I\/O \u0628\u0647 \u0646\u0645\u0627\u06cc\u0634 \u06af\u0630\u0627\u0634\u062a\u0647. \u0627\u062f\u0648\u0627\u0631\u062f\u0632 \u067e\u0633 \u0627\u0632 \u062c\u0633\u062a\u062c\u0648\u06cc \u00ab\u0686\u0631\u0627 \u0646\u0647\u0646\u06af\u200c\u0647\u0627 \u062f\u0648\u0633\u062a \u062f\u0627\u0631\u0646\u062f \u0622\u0648\u0627\u0632 \u0628\u062e\u0648\u0627\u0646\u0646\u062f\u00bb \u0639\u0628\u0627\u0631\u062a \u00ab\u0639\u0631\u0648\u0633\u06a9 \u0632\u06cc\u0631 \u06f4\u06f0 \u062f\u0644\u0627\u0631 \u0628\u0631\u0627\u06cc \u0628\u0686\u0647\u200c \u0647\u0627\u00bb \u0631\u0627 \u0646\u0648\u0634\u062a. SGE \u0647\u0645 \u062f\u0631 \u062c\u0648\u0627\u0628 \u0628\u0647\u0634 \u0639\u0631\u0648\u0633\u06a9 \u0647\u0627\u06cc \u0646\u0647\u0646\u06af \u0631\u0648 \u0646\u0634\u0648\u0646 \u062f\u0627\u062f.<\/p>\n\n\n\n
![\"\u06a9\u062a\u06cc](\"https:\/\/parsavesta.com\/blog\/wp-content\/uploads\/2023\/11\/katy-edwards.webp\")
<\/figure>\n\n\n\n\u270c\u0628\u0631\u0627\u06cc \u062f\u06cc\u062f\u0646 \u0627\u06cc\u0646 \u0648\u06cc\u062f\u06cc\u0648 \u062c\u0630\u0627\u0628 \u0628\u0647 \u0627\u06cc\u0646 \u0644\u06cc\u0646\u06a9 \u0645\u0631\u0627\u062c\u0639\u0647 \u06a9\u0646\u06cc\u062f: Search | Google I\/O 2023<\/a><\/p>\n\n\n\n
\u062f\u0631 \u062c\u0633\u062a\u062c\u0648\u0647\u0627\u06cc\u06cc \u06a9\u0647 \u0627\u0644\u0627\u0646 \u062a\u0648\u06cc \u06af\u0648\u06af\u0644 \u0627\u0646\u062c\u0627\u0645 \u0645\u06cc\u062f\u06cc\u0645\u060c \u06af\u0648\u06af\u0644 \u0628\u0627 \u0639\u0628\u0627\u0631\u062a \u00ab\u0639\u0631\u0648\u0633\u06a9 \u0632\u06cc\u0631 \u06f4\u06f0 \u062f\u0644\u0627\u0631 \u0628\u0631\u0627\u06cc \u0628\u0686\u0647\u200c \u0647\u0627\u00bb \u0647\u06cc\u0686\u0648\u0642\u062a \u0645\u062a\u0648\u062c\u0647 \u0646\u0645\u06cc\u0634\u062f \u06a9\u0647 \u0645\u0646\u0638\u0648\u0631\u0645\u0648\u0646 \u0639\u0631\u0648\u0633\u06a9 \u0646\u0647\u0646\u06af \u0647\u0633\u062a\u0634 \u0627\u0645\u0627 \u0647\u0648\u0634 \u0645\u0635\u0646\u0648\u0639\u06cc SGE \u0627\u06cc\u0646 \u0631\u0648 \u0628\u0631 \u0627\u0633\u0627\u0633 \u062c\u0633\u062a\u062c\u0648\u0647\u0627\u06cc \u0642\u0628\u0644\u06cc\u0634 \u0645\u062a\u0648\u062c\u0647 \u0645\u06cc\u0634\u0647. \u0628\u0646\u0627\u0628\u0631\u0627\u06cc\u0646 \u0686\u0646\u062f \u0644\u062d\u0638\u0647 \u067e\u0633 \u0627\u0632 \u067e\u0631\u0633\u06cc\u062f\u0646\u060c \u0627\u062f\u0648\u0627\u0631\u062f\u0632 \u0644\u06cc\u0633\u062a\u06cc \u0627\u0632 \u0644\u06cc\u0646\u06a9\u200c\u0647\u0627\u06cc \u0641\u0631\u0648\u0634\u06af\u0627\u0647\u200c\u0647\u0627\u06cc\u06cc \u0631\u0648 \u062f\u06cc\u062f \u06a9\u0647 \u0627\u0646\u0648\u0627\u0639 \u0627\u0633\u0628\u0627\u0628\u200c\u0628\u0627\u0632\u06cc\u200c\u0647\u0627 \u0646\u0647\u0646\u06af\u200c\u0647\u0627\u06cc \u0631\u0648 \u0628\u0631\u0627\u06cc \u0642\u06cc\u0645\u062a \u0632\u06cc\u0631 \u06f4\u06f0 \u062f\u0644\u0627\u0631 \u0627\u0631\u0627\u0626\u0647 \u0645\u06cc\u062f\u0646. <\/p>\n\n\n\n
\u0627\u06cc\u0646 \u0648\u0627\u0642\u0639\u06cc\u062a \u06a9\u0647 \u0644\u06cc\u0646\u06a9 \u0647\u0627\u06cc \u0645\u062d\u0635\u0648\u0644 \u0648\u0633\u0637 \u0645\u06a9\u0627\u0644\u0645\u0647 \u0638\u0627\u0647\u0631 \u0634\u062f\u0646\u062f\u060c \u0641\u0631\u0635\u062a \u0628\u0632\u0631\u06af\u06cc \u0631\u0648 \u0628\u0631\u0627\u06cc \u0645\u0634\u0627\u063a\u0644 \u0627\u06cc\u062c\u0627\u062f \u0645\u06cc\u06a9\u0646\u0647. \u0627\u06af\u0647 \u0628\u062a\u0648\u0646\u06cc\u062f \u0645\u062d\u062a\u0648\u0627\u06cc \u062e\u0648\u062f\u062a\u0648\u0646 \u0631\u0648 \u0628\u0631\u0627\u06cc \u0646\u0645\u0627\u06cc\u0634 \u0627\u06cc\u0646 \u0646\u0648\u0639 \u062c\u0633\u062a\u062c\u0648\u0647\u0627 \u0628\u0647\u06cc\u0646\u0647 \u06a9\u0646\u06cc\u062f\u060c \u062a\u0631\u0627\u0641\u06cc\u06a9 \u0628\u06cc\u0634\u062a\u0631 \u0648 \u0628\u0647\u062a\u0631\u06cc \u0631\u0648 \u0628\u0647 \u0633\u0645\u062a \u0633\u0627\u06cc\u062a\u062a\u0648\u0646 \u062c\u0630\u0628 \u062e\u0648\u0627\u0647\u06cc\u062f \u06a9\u0631\u062f. <\/p>\n\n\n\n
\u062d\u0627\u0644\u0627 \u0686\u062c\u0648\u0631\u06cc \u0628\u0627\u06cc\u062f \u0627\u06cc\u0646\u06a9\u0627\u0631 \u0631\u0648 \u0627\u0646\u062c\u0627\u0645 \u0628\u062f\u06cc\u0645\u061f<\/p>\n\n\n\n
\u0628\u0631\u06cc \u0634\u0648\u0627\u0631\u062a\u0632 \u062f\u0631 \u0633\u0627\u06cc\u062a Search Engine Land<\/a> \u0645\u06cc\u06af\u0647 \u06af\u0648\u06af\u0644 \u062f\u0631 \u062d\u0627\u0644 \u062d\u0627\u0636\u0631 \u00ab\u0645\u0646\u0627\u0628\u0639 \u0622\u0646\u0644\u0627\u06cc\u0646 \u0628\u0627 \u06a9\u06cc\u0641\u06cc\u062a \u0628\u0627\u0644\u0627\u00bb \u0631\u0648 \u062f\u0631 \u0627\u0648\u0644\u0648\u06cc\u062a \u0642\u0631\u0627\u0631 \u0645\u06cc\u062f\u0647.<\/p>\n\n\n\n
\u270d”\u06af\u0648\u06af\u0644 \u0627\u0632 \u0628\u0633\u06cc\u0627\u0631\u06cc \u0627\u0632 \u0633\u06cc\u06af\u0646\u0627\u0644 \u0647\u0627\u06cc\u06cc \u06a9\u0647 \u06af\u0648\u06af\u0644 \u0628\u0631\u0627\u06cc \u0686\u0646\u062f\u06cc\u0646 \u062f\u0647\u0647 \u0628\u0631\u0627\u06cc \u062f\u0631\u06a9 \u06a9\u06cc\u0641\u06cc\u062a \u0627\u0637\u0644\u0627\u0639\u0627\u062a \u062f\u0631 \u0627\u062e\u062a\u06cc\u0627\u0631 \u062f\u0627\u0634\u062a\u0647 \u0627\u0633\u062a \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0645\u06cc \u06a9\u0646\u062f.”<\/p>\n\n\n\n
\u0627\u06cc\u0646 \u0646\u0634\u0627\u0646 \u062f\u0647\u0646\u062f\u0647 \u0627\u0647\u0645\u06cc\u062a \u0627\u06cc\u062c\u0627\u062f \u0645\u062d\u062a\u0648\u0627\u06cc\u06cc \u0647\u0633\u062a\u0634 \u06a9\u0647 \u0628\u0627 E-EAT<\/a> \u0647\u0645\u0627\u0647\u0646\u06af \u0628\u0627\u0634\u0647 \u0648 \u0628\u0647 \u0633\u0627\u06cc\u062a\u062a\u0648\u0646 \u0627\u0639\u062a\u0628\u0627\u0631 \u0628\u062f\u0647. <\/p>\n\n\n\n
\u062f\u0631 \u0628\u062e\u0634 \u067e\u0648\u0644\u06cc\u060c \u0628\u0627\u06cc\u062f \u062a\u0646\u0638\u06cc\u0645\u0627\u062a\u06cc \u0631\u0648 \u0628\u0631\u0627\u06cc \u0627\u06cc\u0646 \u062c\u0633\u062a\u062c\u0648\u0647\u0627\u06cc \u0645\u06a9\u0627\u0644\u0645\u0647 \u0627\u0646\u062c\u0627\u0645 \u0628\u062f\u06cc\u062f. \u0645\u0627\u0631\u06a9 \u0627\u06cc\u0631\u0648\u06cc\u0646\u060c \u0645\u062f\u06cc\u0631 \u0631\u0633\u0627\u0646\u0647\u200c\u0647\u0627\u06cc \u067e\u0648\u0644\u06cc \u062f\u0631 SearchLab \u0645\u06cc\u06af\u0647: <\/p>\n\n\n\n
\u270d”\u0627\u06cc\u0646 \u0633\u0631\u0686\u200c\u0647\u0627\u06cc \u0645\u0646\u062d\u0635\u0631 \u0628\u0647 \u0641\u0631\u062f \u0648 \u062f\u0645 \u0628\u0644\u0646\u062f \u0637\u0628\u06cc\u0639\u062a\u0627\u064b \u0628\u0627\u0639\u062b \u0645\u06cc\u200c\u0634\u0648\u062f \u06a9\u0647 \u0627\u0632 \u0639\u0628\u0627\u0631\u0627\u062a \u0648 \u06a9\u0644\u0645\u0627\u062a \u06a9\u0644\u06cc\u062f\u06cc \u06af\u0633\u062a\u0631\u062f\u0647\u200c\u062a\u0631 \u0628\u0631\u0627\u06cc \u062f\u0631\u06cc\u0627\u0641\u062a \u062c\u0633\u062a\u062c\u0648\u0647\u0627\u06cc \u062c\u062f\u06cc\u062f \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u06a9\u0646\u06cc\u062f.
\u0639\u0644\u0627\u0648\u0647 \u0628\u0631 \u0627\u06cc\u0646\u060c \u0627\u06cc\u0646 \u0645\u0639\u06cc\u0627\u0631\u0647\u0627\u06cc \u062c\u062f\u06cc\u062f \u062f\u0631 \u0639\u0628\u0627\u0631\u0627\u062a \u062c\u0633\u062a\u062c\u0648\u06cc \u0628\u0633\u06cc\u0627\u0631 \u0637\u0648\u0644\u0627\u0646\u06cc\u060c \u0646\u06cc\u0627\u0632 \u0628\u0647 \u0646\u0638\u0627\u0631\u062a \u0645\u0646\u0638\u0645 \u0628\u0631 \u0639\u0628\u0627\u0631\u0627\u062a \u062c\u0633\u062a\u062c\u0648\u06cc \u0634\u0645\u0627 \u0648 \u0627\u0641\u0632\u0648\u062f\u0646 \u06a9\u0644\u0645\u0627\u062a \u06a9\u0644\u06cc\u062f\u06cc \u0645\u0646\u0641\u06cc \u062c\u062f\u06cc\u062f \u0631\u0627 \u0627\u0641\u0632\u0627\u06cc\u0634 \u0645\u06cc\u200c\u062f\u0647\u062f\u060c \u0632\u06cc\u0631\u0627 \u0627\u06cc\u0646 \u0639\u0628\u0627\u0631\u0627\u062a \u062f\u0646\u0628\u0627\u0644\u0647\u200c\u062f\u0627\u0631 \u06a9\u0645 \u062c\u0633\u062a\u062c\u0648 \u0634\u062f\u0647 \u0627\u062d\u062a\u0645\u0627\u0644\u0627\u064b \u062f\u0631 \u0686\u0646\u062f \u0633\u0627\u0644 \u0622\u06cc\u0646\u062f\u0647 \u0628\u0633\u06cc\u0627\u0631 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u062e\u0648\u0627\u0647\u0646\u062f \u0634\u062f.”<\/p>\n\n\n\n
\n
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\n\n\n\n\u2705\u062a\u062c\u0631\u0628\u06cc\u0627\u062a \u0639\u0645\u0648\u062f\u06cc (Vertical experiences)<\/h3>\n\n\n\n
SGE \u0647\u0645\u0686\u0646\u06cc\u0646 \u062f\u0631 \u062d\u0627\u0644 \u062a\u063a\u06cc\u06cc\u0631 \u0634\u06a9\u0644 \u062c\u0633\u062a\u062c\u0648\u0647\u0627\u06cc \u0639\u0645\u0648\u062f\u06cc \u0645\u062b\u0644 \u062e\u0631\u06cc\u062f \u0648 \u06cc\u0627\u0641\u062a\u0646 \u0645\u0634\u0627\u063a\u0644 \u0645\u062d\u0644\u06cc \u0647\u0633\u062a\u0634- \u0628\u0647 \u062e\u0635\u0648\u0635 \u0632\u0645\u0627\u0646\u06cc \u06a9\u0647 \u0627\u06cc\u0646 \u062c\u0633\u062a\u062c\u0648\u0647\u0627 \u0632\u0648\u0627\u06cc\u0627\u06cc \u0645\u062a\u0639\u062f\u062f\u06cc \u062f\u0627\u0634\u062a\u0647 \u0628\u0627\u0634\u0646\u062f. \u0627\u06cc\u0646\u062c\u0627\u0633\u062a \u06a9\u0647 \u0642\u0636\u06cc\u0647 \u0628\u0631\u0627\u06cc \u06a9\u0633\u0628 \u0648 \u06a9\u0627\u0631\u0647\u0627\u06cc\u06cc \u06a9\u0647 \u0628\u0647 \u0635\u0648\u0631\u062a \u0622\u0646\u0644\u0627\u06cc\u0646 \u062a\u0628\u0644\u06cc\u063a \u0645\u06cc \u06a9\u0646\u0646\u062f \u0648 \u0645\u06cc \u0641\u0631\u0648\u0634\u0646\u062f \u0628\u0633\u06cc\u0627\u0631 \u062c\u0627\u0644\u0628 \u0645\u06cc\u0634\u0647.<\/p>\n\n\n\n
\u0641\u0631\u0636 \u06a9\u0646\u06cc\u062f \u062f\u06cc\u06af\u0647 \u0627\u0632 \u0631\u0627\u0646\u0646\u062f\u06af\u06cc \u062e\u0633\u062a\u0647 \u0634\u062f\u06cc\u062f \u062a\u0635\u0645\u06cc\u0645 \u06af\u0631\u0641\u062a\u06cc\u062f \u0627\u0632 \u0627\u06cc\u0646 \u0628\u0647 \u0628\u0639\u062f \u0628\u0627 \u062f\u0648\u0686\u0631\u062e\u0647 \u0628\u0647 \u0645\u062d\u0644 \u06a9\u0627\u0631 \u0628\u0631\u06cc\u062f. \u0647\u0631 \u062f\u0648\u0686\u0631\u062e\u0647\u200c\u0627\u06cc \u0647\u0645 \u0628\u0647 \u06a9\u0627\u0631\u062a\u0648\u0646 \u0646\u0645\u06cc\u0627\u062f\u060c \u062f\u0631 \u0648\u0627\u0642\u0639 \u062f\u0648\u0686\u0631\u062e\u0647\u200c\u0627\u06cc \u0645\u06cc\u062e\u0648\u0627\u06cc\u062f \u06a9\u0647 \u0647\u0634\u062a \u06a9\u06cc\u0644\u0648\u0645\u062a\u0631 \u0631\u0648 \u062f\u0631 \u0633\u0631\u0628\u0627\u0644\u0627\u06cc\u06cc \u0648 \u0633\u0631\u0627\u0632\u06cc\u0631\u06cc \u0628\u0647 \u062e\u0648\u0628\u06cc \u0637\u06cc \u06a9\u0646\u0647. SGE \u0627\u06cc\u0646 \u067e\u0627\u0631\u0627\u0645\u062a\u0631\u0647\u0627 \u0631\u0648 \u062f\u0631\u06a9 \u0645\u06cc\u06a9\u0646\u0647\u060c \u0627\u0632 \u0628\u06cc\u0646 \u06f3\u06f8 \u0645\u06cc\u0644\u06cc\u0648\u0646 \u0645\u062d\u0635\u0648\u0644 \u062f\u0631 \u0646\u0645\u0648\u062f\u0627\u0631 \u062e\u0631\u06cc\u062f\u0634 \u0645\u06cc\u06af\u0631\u062f\u0647 \u0648 \u0647\u0645\u0648\u0646 \u0686\u06cc\u0632\u06cc \u06a9\u0647 \u0645\u06cc\u062e\u0648\u0627\u06cc\u062f \u0631\u0648 \u0628\u0647\u062a\u0648\u0646 \u067e\u06cc\u0634\u0646\u0647\u0627\u062f \u0645\u06cc\u062f\u0647. <\/p>\n\n\n\n
![\"\u062a\u062c\u0631\u0628\u06cc\u0627\u062a](\"https:\/\/parsavesta.com\/blog\/wp-content\/uploads\/2023\/11\/vertical-searches.webp\")
<\/figure>\n\n\n\n
\n\n\n\n\u0639\u0644\u0627\u0648\u0647 \u0628\u0631 \u0627\u06cc\u0646\u060c SGE \u06cc\u0647 \u062e\u0644\u0627\u0635\u0647 \u0627\u0632 \u0627\u0637\u0644\u0627\u0639\u0627\u062a \u062f\u0631\u0628\u0627\u0631\u0647 \u062c\u0646\u0628\u0647 \u0647\u0627\u06cc\u06cc \u06a9\u0647 \u0628\u0627\u06cc\u062f \u0628\u0631\u0627\u06cc \u062f\u0648\u0686\u0631\u062e\u0647 \u062c\u062f\u06cc\u062f \u062e\u0648\u062f\u062a\u0648\u0646 \u062f\u0631 \u0646\u0638\u0631 \u0628\u06af\u06cc\u0631\u06cc\u062f \u0628\u0647\u062a\u0648\u0646 \u0627\u0631\u0627\u0626\u0647 \u0645\u06cc\u062f\u0647. \u0627\u06af\u0631 \u0645\u06cc\u200c\u062e\u0648\u0627\u06cc\u062f \u062f\u0648\u0686\u0631\u062e\u0647\u200c\u062a\u0648\u0646 \u0642\u0631\u0645\u0632 \u0628\u0627\u0634\u0647\u060c \u062f\u0631 \u0633\u0648\u0627\u0644 \u0628\u0639\u062f\u06cc \u0628\u0647\u0634 \u0628\u06af\u06cc\u062f.<\/p>\n\n\n\n
\u0627\u0632 \u0627\u0648\u0646\u062c\u0627\u06cc\u06cc \u06a9\u0647 \u0627\u06cc\u0646 \u062c\u0633\u062a\u062c\u0648 \u0628\u0647 \u0648\u0636\u0648\u062d \u062a\u062c\u0627\u0631\u06cc \u0647\u0633\u062a\u0634\u060c SGE \u0644\u06cc\u0633\u062a\u06cc \u0627\u0632 \u0645\u062d\u0635\u0648\u0644\u0627\u062a \u0628\u0627\u0644\u0642\u0648\u0647 \u0631\u0648 \u0628\u0631\u0627\u062a\u0648\u0646 \u062a\u0647\u06cc\u0647 \u0645\u06cc\u06a9\u0646\u0647. \u0647\u0631 \u06af\u0632\u06cc\u0646\u0647 \u0634\u0627\u0645\u0644 \u062a\u0648\u0636\u06cc\u062d\u0627\u062a \u0627\u06cc\u062c\u0627\u062f \u0634\u062f\u0647 \u062a\u0648\u0633\u0637 \u0647\u0648\u0634 \u0645\u0635\u0646\u0648\u0639\u06cc \u0628\u0647 \u0647\u0645\u0631\u0627\u0647 \u0646\u0638\u0631\u0627\u062a\u060c \u0642\u06cc\u0645\u062a \u0647\u0627 \u0648 \u06cc\u0647 \u062a\u0635\u0648\u06cc\u0631 \u06a9\u0648\u0686\u06a9 \u0647\u0633\u062a\u0634. \u0631\u0648\u06cc \u0647\u0631 \u06a9\u062f\u0648\u0645 \u06a9\u0647 \u06a9\u0644\u06cc\u06a9 \u06a9\u0646\u06cc\u062f \u06cc\u0647 \u062a\u0635\u0648\u06cc\u0631 \u0628\u0632\u0631\u06af\u062a\u0631 \u0628\u0647 \u0647\u0645\u0631\u0627\u0647 \u0641\u0631\u0648\u0634\u06af\u0627\u0647\u200c\u0647\u0627\u06cc\u06cc \u06a9\u0647 \u0627\u0648\u0646 \u062f\u0648\u0686\u0631\u062e\u0647 \u0631\u0648 \u0645\u06cc\u200c\u0641\u0631\u0648\u0634\u0646\u062f\u060c \u0642\u06cc\u0645\u062a\u200c\u0647\u0627\u0634 \u0648 \u0633\u0627\u06cc\u0631 \u0627\u0637\u0644\u0627\u0639\u0627\u062a \u0645\u0641\u06cc\u062f \u0645\u0627\u0646\u0646\u062f \u0645\u0648\u062c\u0648\u062f \u0628\u0648\u062f\u0646 \u06cc\u0627 \u0646\u0628\u0648\u062f\u0646\u0634 \u0631\u0648 \u0645\u06cc\u062a\u0648\u0646\u06cc\u062f \u0628\u0628\u06cc\u0646\u06cc\u062f. <\/p>\n\n\n\n
\u067e\u06cc\u0634\u0646\u0647\u0627\u062f\u0627\u062a \u062e\u0631\u06cc\u062f \u06af\u0648\u06af\u0644 \u0686\u06cc\u0632 \u062c\u062f\u06cc\u062f\u06cc \u0646\u06cc\u0633\u062a. \u0627\u0645\u0627 \u0627\u062f\u063a\u0627\u0645\u0634 \u0628\u0627 \u0627\u0633\u0646\u067e \u0634\u0627\u062a \u0645\u0635\u0646\u0648\u0639\u06cc \u062c\u0627\u0644\u0628 \u062e\u0648\u0627\u0647\u062f \u0628\u0648\u062f.<\/p>\n\n\n\n
\n
\n
\n\n\n\n\u062a\u062c\u0631\u0628\u0647 \u0645\u0648\u0644\u062f \u062c\u0633\u062a\u062c\u0648\u06cc \u06af\u0648\u06af\u0644 \u0628\u0631\u0627\u06cc \u06a9\u0633\u0628 \u0648 \u06a9\u0627\u0631\u0647\u0627 \u0686\u0647 \u0645\u0639\u0646\u0627\u06cc\u06cc \u062f\u0627\u0631\u062f\u061f<\/h2>\n\n\n\n
\u06af\u0648\u06af\u0644 \u062f\u0631 \u0628\u06cc\u0627\u0646\u06cc\u0647 \u062e\u0648\u062f \u062f\u0631 \u0645\u0648\u0631\u062f SGE \u06af\u0641\u062a: <\/p>\n\n\n\n
“\u0645\u0627 \u062a\u062c\u0631\u0628\u0647 \u062a\u0628\u0644\u06cc\u063a\u0627\u062a \u0631\u0627 \u0628\u0627 \u06cc\u0627\u062f\u06af\u06cc\u0631\u06cc \u0628\u06cc\u0634\u062a\u0631 \u0622\u0632\u0645\u0627\u06cc\u0634 \u06a9\u0631\u062f\u0647 \u0648 \u062a\u0648\u0633\u0639\u0647 \u062e\u0648\u0627\u0647\u06cc\u0645 \u062f\u0627\u062f.” <\/em><\/p>\n\n\n\n
\u0628\u0646\u0627\u0628\u0631\u0627\u06cc\u0646 \u0628\u0647 \u0627\u062d\u062a\u0645\u0627\u0644 \u0632\u06cc\u0627\u062f \u062a\u063a\u06cc\u06cc\u0631\u0627\u062a \u0628\u06cc\u0634\u062a\u0631\u06cc \u062f\u0631 \u0631\u0627\u0647\u0647.<\/p>\n\n\n\n
\u062f\u0631 \u0627\u062f\u0627\u0645\u0647 \u067e\u06cc\u0627\u0645\u062f\u0647\u0627\u06cc SGE \u0628\u0631\u0627\u06cc \u06a9\u0633\u0628 \u0648 \u06a9\u0627\u0631\u0647\u0627 \u0631\u0648 \u0645\u06cc\u06af\u06cc\u0645.<\/p>\n\n\n\n
\u26d4\u062d\u0648\u0627\u0633\u062a\u0648\u0646 \u0628\u0627\u0634\u0647 \u06a9\u0647 \u062f\u0631 \u062d\u0627\u0644 \u062d\u0627\u0636\u0631 \u06af\u0648\u06af\u0644 \u0634\u0627\u06cc\u0646\u06af \u062f\u0631 \u0627\u06cc\u0631\u0627\u0646 \u0641\u0639\u0627\u0644 \u0646\u06cc\u0633\u062a \u0648 \u0648\u06cc\u0698\u06af\u06cc\u200c\u0647\u0627\u06cc\u06cc \u06a9\u0647 \u0645\u06cc\u06af\u0645 \u0635\u0631\u0641\u0627 \u0628\u0631\u0627\u06cc \u0622\u0634\u0646\u0627\u06cc\u06cc \u0628\u06cc\u0634\u062a\u0631 \u0628\u0627 SGE \u0647\u0633\u062a\u0634. <\/p>\n\n\n\n
\u0645\u06a9\u0627\u0646\u06cc \u062c\u062f\u06cc\u062f \u0628\u0631\u0627\u06cc \u0646\u0645\u0627\u06cc\u0634 \u062a\u0628\u0644\u06cc\u063a\u0627\u062a<\/h3>\n\n\n\n
\u062a\u0646\u0647\u0627 \u0686\u06cc\u0632\u06cc \u06a9\u0647 \u06af\u0648\u06af\u0644 \u062f\u0631 \u0645\u0648\u0631\u062f \u0645\u06a9\u0627\u0646 \u062a\u0628\u0644\u06cc\u063a\u0627\u062a \u062f\u0631 \u0646\u062a\u0627\u06cc\u062c SGE \u0645\u06cc\u06af\u0647 \u0627\u06cc\u0646\u0647 \u06a9\u0647 “\u062a\u0628\u0644\u06cc\u063a\u0627\u062a \u0647\u0645\u0686\u0646\u0627\u0646 \u062f\u0631 \u062c\u0627\u06cc\u06af\u0627\u0647 \u0647\u0627\u06cc \u062a\u0628\u0644\u06cc\u063a\u0627\u062a\u06cc \u0627\u062e\u062a\u0635\u0627\u0635\u06cc \u062f\u0631 \u0633\u0631\u0627\u0633\u0631 \u0635\u0641\u062d\u0647 \u0638\u0627\u0647\u0631 \u0645\u06cc\u0634\u0646\u062f.”<\/p>\n\n\n\n
\u06cc\u0647 \u0639\u06a9\u0633\u06cc \u0647\u0645 \u0628\u0631\u0627\u06cc \u0622\u0634\u0646\u0627\u06cc\u06cc \u0628\u06cc\u0634\u062a\u0631 \u0628\u0627 \u0627\u06cc\u0646 \u0642\u0636\u06cc\u0647 \u062f\u0631 \u0627\u062e\u062a\u06cc\u0627\u0631 \u0645\u0627 \u0642\u0631\u0627\u0631 \u062f\u0627\u062f\u0647 \u0634\u062f\u0647. \u062a\u0648 \u0627\u06cc\u0646 \u062a\u0635\u0648\u06cc\u0631 \u062a\u0628\u0644\u06cc\u063a\u0627\u062a \u062f\u0631 \u0628\u0627\u0644\u0627\u06cc \u0635\u0641\u062d\u0647\u060c \u062c\u0644\u0648\u062a\u0631 \u0627\u0632 \u062a\u0635\u0648\u06cc\u0631 \u0627\u0633\u0646\u067e \u0634\u0627\u062a \u0647\u0648\u0634 \u0645\u0635\u0646\u0648\u0639\u06cc \u0645\u0648\u0644\u062f \u0642\u0631\u0627\u0631 \u062f\u0627\u0631\u0647.<\/p>\n\n\n\n
![\"\"](\"https:\/\/parsavesta.com\/blog\/wp-content\/uploads\/2023\/11\/ad-palcement-in-sge.webp\")
<\/figure>\n\n\n\n
\n\n\n\n\u0627\u0632 \u062f\u0633\u062a \u062f\u0627\u062f\u0646 \u0627\u062d\u062a\u0645\u0627\u0644\u06cc \u062a\u0631\u0627\u0641\u06cc\u06a9 \u0627\u0631\u06af\u0627\u0646\u06cc\u06a9<\/h3>\n\n\n\n
\u0627\u06cc\u0646 \u0627\u0645\u06a9\u0627\u0646 \u0648\u062c\u0648\u062f \u062f\u0627\u0631\u0647 \u06a9\u0647 \u0631\u0627\u0628\u0637 \u062c\u062f\u06cc\u062f \u0628\u0627 \u0627\u0648\u0644\u0648\u06cc\u062a \u062f\u0627\u062f\u0646 \u0628\u0647 \u067e\u0627\u0633\u062e \u0647\u0627\u06cc \u062a\u0648\u0644\u06cc\u062f \u0634\u062f\u0647 \u062a\u0648\u0633\u0637 \u0647\u0648\u0634 \u0645\u0635\u0646\u0648\u0639\u06cc\u060c \u062a\u0631\u0627\u0641\u06cc\u06a9 \u0627\u0631\u06af\u0627\u0646\u06cc\u06a9 \u0631\u0648 \u06a9\u0627\u0647\u0634 \u0628\u062f\u0647. \u0627\u0633\u0646\u067e \u0634\u0627\u062a \u0647\u0648\u0634 \u0645\u0635\u0646\u0648\u0639\u06cc \u0628\u06cc\u0634\u062a\u0631\u0650 \u0635\u0641\u062d\u0647 \u0645\u0648\u0628\u0627\u06cc\u0644 \u0631\u0648 \u067e\u0631 \u0645\u06cc\u06a9\u0646\u0647 \u0648 \u0628\u0646\u0627\u0628\u0631\u0627\u06cc\u0646 \u06a9\u0627\u0631\u0628\u0631\u0627\u0646 \u0628\u0631\u0627\u06cc \u062f\u06cc\u062f\u0646 \u062f\u0647 \u0644\u06cc\u0646\u06a9 \u0628\u0631\u062a\u0631 \u0645\u062c\u0628\u0648\u0631\u0646 \u0627\u0633\u06a9\u0631\u0648\u0644 \u06a9\u0646\u0646\u062f.<\/p>\n\n\n\n
![\"\"](\"https:\/\/parsavesta.com\/blog\/wp-content\/uploads\/2023\/11\/loss-of-traffic.webp\")
<\/figure>\n\n\n\n\u0644\u06cc\u0646\u06a9 \u0647\u0627\u06cc \u0645\u0646\u0628\u0639 \u0634\u0627\u06cc\u062f \u062a\u0631\u0627\u0641\u06cc\u06a9 \u0628\u06cc\u0634\u062a\u0631 \u062f\u0631\u06cc\u0627\u0641\u062a \u06a9\u0646\u0646\u062f \u0648\u0644\u06cc \u062f\u0631 \u062d\u0627\u0636\u0631 \u0646\u0645\u06cc\u0634\u0647 \u0647\u06cc\u0686 \u0686\u06cc\u0632\u06cc \u0631\u0648 \u067e\u06cc\u0634 \u0628\u06cc\u0646\u06cc \u06a9\u0631\u062f. \u0647\u0646\u0648\u0632 \u062c\u0632\u0626\u06cc\u0627\u062a\u06cc \u062f\u0631 \u0645\u0648\u0631\u062f \u0646\u062d\u0648\u0647 \u0631\u062a\u0628\u0647 \u0628\u0646\u062f\u06cc \u0627\u06cc\u0646 \u0648\u06cc\u0698\u06af\u06cc \u0647\u0627\u06cc \u062c\u062f\u06cc\u062f \u0648\u062c\u0648\u062f \u0646\u062f\u0627\u0631\u0647.<\/p>\n\n\n\n
\u0628\u0647\u200c\u0639\u0644\u0627\u0648\u0647\u060c \u0627\u0632 \u0622\u0646\u062c\u0627\u06cc\u06cc \u06a9\u0647 SGE \u06a9\u0627\u0631 \u0627\u0635\u0644\u06cc \u06cc\u0639\u0646\u06cc \u062c\u0648\u0627\u0628 \u062f\u0627\u062f\u0646 \u0628\u0647 \u0633\u0648\u0627\u0644\u0627\u062a \u06a9\u0627\u0631\u0628\u0631\u0627\u0646 \u0631\u0648 \u0627\u0646\u062c\u0627\u0645 \u0645\u06cc\u062f\u0647\u060c \u0627\u06cc\u0646 \u062a\u0631\u0633 \u0648\u062c\u0648\u062f \u062f\u0627\u0631\u0647 \u06a9\u0647 \u062c\u0633\u062a\u062c\u0648\u06af\u0631\u0627\u0646 \u0628\u0647\u200c\u062c\u0627\u06cc \u06a9\u0644\u06cc\u06a9 \u06a9\u0631\u062f\u0646 \u0631\u0648\u06cc \u0648\u0628\u200c\u0633\u0627\u06cc\u062a\u200c\u0647\u0627\u06cc \u0645\u0646\u0628\u0639\u060c \u0628\u0647 \u0646\u062a\u0627\u06cc\u062c\u06cc \u06a9\u0647 \u0627\u0632 \u0686\u0646\u062f\u06cc\u0646 \u0645\u0646\u0628\u0639 \u0627\u0633\u062a\u062e\u0631\u0627\u062c \u0634\u062f\u0647 \u062a\u06a9\u06cc\u0647 \u06a9\u0646\u0646\u062f.<\/p>\n\n\n\n
\u0648\u0642\u062a\u06cc \u06af\u0648\u06af\u0644 \u062e\u0648\u062f\u0634 \u0647\u0645\u0647 \u06a9\u0627\u0631\u0647\u0627 \u0631\u0648 \u0627\u0646\u062c\u0627\u0645 \u0628\u062f\u0647 \u062f\u06cc\u06af\u0647 \u06a9\u0627\u0631\u0628\u0631\u0627\u0646 \u0646\u06cc\u0627\u0632\u06cc \u0646\u062f\u0627\u0631\u0646\u062f \u0631\u0648\u06cc \u0633\u0627\u06cc\u062a \u0647\u0627 \u06a9\u0644\u06cc\u06a9 \u06a9\u0646\u0646\u062f. <\/p>\n\n\n\n
\n\n\n\n\u062a\u0631\u0627\u0641\u06cc\u06a9 \u0648\u0627\u062c\u062f \u0634\u0631\u0627\u06cc\u0637 \u0647\u0648\u0634 \u0645\u0635\u0646\u0648\u0639\u06cc<\/h3>\n\n\n\n
\u0627\u0632 \u0633\u0648\u06cc \u062f\u06cc\u06af\u0647\u060c SGE \u0647\u0645\u0686\u0646\u06cc\u0646 \u0645\u06cc\u062a\u0648\u0646\u0647 \u0646\u0631\u062e \u062a\u0628\u062f\u06cc\u0644<\/a> \u0628\u0627\u0644\u0627\u062a\u0631\u06cc \u0631\u0648 \u0628\u0631\u0627\u06cc \u0633\u0626\u0648 \u0648 \u062a\u0631\u0627\u0641\u06cc\u06a9 \u067e\u0648\u0644\u06cc \u0628\u0647 \u0627\u0631\u0645\u063a\u0627\u0646 \u0628\u06cc\u0627\u0631\u0647. \u0627\u06af\u0647 \u06cc\u0647 \u062e\u0631\u06cc\u062f\u0627\u0631 \u0628\u062a\u0648\u0646\u0647 \u0642\u0628\u0644 \u0627\u0632 \u06a9\u0644\u06cc\u06a9 \u06a9\u0631\u062f\u0646\u060c \u0645\u062d\u0635\u0648\u0644\u06cc \u06a9\u0647 \u0645\u06cc\u062e\u0648\u0627\u062f \u0631\u0648 \u062f\u0642\u06cc\u0642\u0627 \u062c\u0633\u062a\u062c\u0648 \u06a9\u0646\u0647 \u0632\u0645\u0627\u0646\u06cc \u06a9\u0647 \u0628\u0647 \u0633\u0627\u06cc\u062a \u0634\u0645\u0627 \u0628\u0631\u0633\u0647\u060c \u0645\u0637\u0645\u0626\u0646\u0627 \u062e\u0631\u06cc\u062f \u0645\u06cc\u06a9\u0646\u0647. \u062f\u0631 \u0627\u06cc\u0646 \u0645\u0648\u0631\u062f\u060c SGE \u0645\u062b\u0644 \u06cc\u0647 \u0631\u0628\u0627\u062a \u0641\u0631\u0648\u0634 \u0639\u0645\u0644 \u0645\u06cc\u06a9\u0646\u0647 \u06a9\u0647 \u062e\u0631\u06cc\u062f\u0627\u0631\u0627\u0646 \u0631\u0648 \u062f\u0642\u06cc\u0642\u0627 \u0628\u0647 \u0627\u0648\u0646 \u0686\u06cc\u0632\u06cc \u06a9\u0647 \u0645\u06cc\u062e\u0648\u0627\u0646 \u0645\u06cc\u0628\u0631\u0647. <\/p>\n\n\n\n
\u06af\u0648\u06af\u0644 \u0645\u06cc\u06af\u0647 \u06a9\u0647 \u0628\u0631 \u0646\u062d\u0648\u0647 \u062a\u0627\u062b\u06cc\u0631 SGE \u0631\u0648\u06cc \u062a\u0631\u0627\u0641\u06cc\u06a9 \u062a\u0628\u0644\u06cc\u063a\u0627\u062a \u0646\u0638\u0627\u0631\u062a \u0645\u06cc\u06a9\u0646\u0647 \u0648 \u062f\u0631 \u0635\u0648\u0631\u062a \u0646\u06cc\u0627\u0632 \u0627\u0631\u062a\u0642\u0627\u0634 \u0645\u06cc\u062f\u0647. \u0627\u0632 \u0627\u0648\u0646\u062c\u0627\u06cc\u06cc \u06a9\u0647 \u06f8\u06f0 \u062f\u0631\u0635\u062f \u0627\u0632 \u062f\u0631\u0622\u0645\u062f \u0622\u0644\u0641\u0627\u0628\u062a <\/a>\u0627\u0632 \u062a\u0628\u0644\u06cc\u063a\u0627\u062a \u062c\u0633\u062a\u062c\u0648 \u0628\u0647 \u062f\u0633\u062a \u0645\u06cc\u0627\u062f\u060c \u0628\u0627\u06cc\u062f \u062d\u062a\u0645\u0627 \u0645\u0637\u0645\u0626\u0646 \u0628\u0634\u06cc\u062f \u0627\u0632 \u0644\u062d\u0627\u0638 \u062a\u0628\u0644\u06cc\u063a\u0627\u062a\u06cc \u0647\u06cc\u0686 \u0645\u0634\u06a9\u0644\u06cc \u0646\u062f\u0627\u0631\u0647. <\/p>\n\n\n\n
\n
\n
\n\n\n\n\u062c\u0645\u0639 \u0628\u0646\u062f\u06cc<\/h2>\n\n\n\n
\u062f\u0631 \u062d\u0627\u0644 \u062d\u0627\u0636\u0631\u060c \u0628\u0647\u062a\u0631\u06cc\u0646 \u06a9\u0627\u0631\u06cc \u06a9\u0647 \u0645\u06cc\u062a\u0648\u0646\u06cc\u062f \u0627\u0646\u062c\u0627\u0645 \u0628\u062f\u06cc\u062f \u0627\u06cc\u0646\u0647 \u06a9\u0647 \u062a\u0648\u06cc Search Labs <\/a>\u062b\u0628\u062a \u0646\u0627\u0645 \u06a9\u0646\u06cc\u062f \u0648 \u062f\u0631 \u0644\u06cc\u0633\u062a \u0627\u0646\u062a\u0638\u0627\u0631 SGE \u0634\u0631\u06a9\u062a \u06a9\u0646\u06cc\u062f. \u0628\u0631\u0627\u06cc \u0627\u0637\u0644\u0627\u0639\u0627\u062a \u0628\u06cc\u0634\u062a\u0631 \u062f\u0631 \u0627\u06cc\u0646 \u0632\u0645\u06cc\u0646\u0647 \u0628\u0627 \u0648\u0628\u0644\u0627\u06af \u0648 \u062e\u0628\u0631\u0646\u0627\u0645\u0647 \u067e\u0627\u0631\u0633 \u0627\u0648\u0633\u062a\u0627 \u0647\u0645\u0631\u0627\u0647 \u0628\u0627\u0634\u06cc\u062f\u060c \u062d\u062a\u0645\u0627 \u0627\u062e\u0628\u0627\u0631 SGE \u0631\u0648 \u067e\u0648\u0634\u0634 \u0645\u06cc\u062f\u06cc\u0645.<\/p>\n\n\n\n
\u062f\u0631 \u0627\u06cc\u0646 \u0645\u0642\u0627\u0644\u0647 \u062f\u0631 \u0645\u0648\u0631\u062f \u062a\u062c\u0631\u0628\u0647 \u0645\u0648\u0644\u062f \u062c\u0633\u062a\u062c\u0648\u06cc \u06af\u0648\u06af\u0644 (SGE) \u0635\u062d\u0628\u062a \u06a9\u0631\u062f\u06cc\u0645. \u0645\u0645\u0646\u0648\u0646 \u06a9\u0647 \u062a\u0627 \u0627\u0646\u062a\u0647\u0627\u06cc \u0645\u0642\u0627\u0644\u0647 \u0647\u0645\u0631\u0627\u0647 \u0645\u0646 \u0628\u0648\u062f\u06cc\u062f \u062f\u0631 \u0635\u0648\u0631\u062a\u06cc \u06a9\u0647 \u062d\u0633 \u0645\u06cc\u06a9\u0646\u06cc\u062f \u0645\u0637\u0644\u0628\u06cc \u0647\u0633\u062a \u06a9\u0647 \u06af\u0641\u062a\u0647 \u0646\u0634\u062f\u0647 \u062d\u062a\u0645\u0627 \u062f\u0631 \u0642\u0633\u0645\u062a \u0646\u0638\u0631\u0627\u062a \u0628\u0627 \u0645\u0627 \u0628\u0647 \u0627\u0634\u062a\u0631\u0627\u06a9 \u0628\u06af\u0630\u0627\u0631\u06cc\u062f. \u062f\u0631 \u0635\u0648\u0631\u062a \u062f\u0627\u0634\u062a\u0646 \u0647\u0631\u06af\u0648\u0646\u0647 \u0633\u0648\u0627\u0644 \u0628\u0627 \u062a\u06cc\u0645 \u067e\u0634\u062a\u06cc\u0628\u0627\u0646\u06cc \u067e\u0627\u0631\u0633 \u0627\u0648\u0633\u062a\u0627 \u062f\u0631 \u0627\u0631\u062a\u0628\u0627\u0637 \u0628\u0627\u0634\u06cc\u062f.<\/p>\n","protected":false},"excerpt":{"rendered":"
- \n
- \u062a\u062c\u0631\u0628\u0647 \u0645\u0648\u0644\u062f \u062c\u0633\u062a\u062c\u0648\u06cc \u06af\u0648\u06af\u0644 (Search Generative Experience) \u0686\u06cc\u0633\u062a\u061f<\/a><\/li>\n
- \u0627\u0633\u0646\u067e \u0634\u0627\u062a \u0647\u0648\u0634 \u0645\u0635\u0646\u0648\u0639\u06cc<\/a><\/li>\n
- \u062d\u0627\u0644\u062a \u0645\u06a9\u0627\u0644\u0645\u0647 (Conversational mode)<\/a><\/li>\n
- \u062a\u062c\u0631\u0628\u06cc\u0627\u062a \u0639\u0645\u0648\u062f\u06cc (Vertical experiences)<\/a><\/li>\n
- \u062a\u062c\u0631\u0628\u0647 \u0645\u0648\u0644\u062f \u062c\u0633\u062a\u062c\u0648\u06cc \u06af\u0648\u06af\u0644 \u0628\u0631\u0627\u06cc \u06a9\u0633\u0628 \u0648 \u06a9\u0627\u0631\u0647\u0627 \u0686\u0647 \u0645\u0639\u0646\u0627\u06cc\u06cc \u062f\u0627\u0631\u062f\u061f<\/a><\/li>\n
- \u0645\u06a9\u0627\u0646\u06cc \u062c\u062f\u06cc\u062f \u0628\u0631\u0627\u06cc \u0646\u0645\u0627\u06cc\u0634 \u062a\u0628\u0644\u06cc\u063a\u0627\u062a<\/a><\/li>\n
- \u0627\u0632 \u062f\u0633\u062a \u062f\u0627\u062f\u0646 \u0627\u062d\u062a\u0645\u0627\u0644\u06cc \u062a\u0631\u0627\u0641\u06cc\u06a9 \u0627\u0631\u06af\u0627\u0646\u06cc\u06a9<\/a><\/li>\n
- \u062a\u0631\u0627\u0641\u06cc\u06a9 \u0648\u0627\u062c\u062f \u0634\u0631\u0627\u06cc\u0637 \u0647\u0648\u0634 \u0645\u0635\u0646\u0648\u0639\u06cc<\/a><\/li>\n
- \u062c\u0645\u0639 \u0628\u0646\u062f\u06cc<\/a><\/li>\n<\/ul>\n","protected":false},"author":3,"featured_media":34545,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[131,135],"tags":[],"class_list":["post-34536","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo-tips","category-artificial-intelligence"],"yoast_head":"\n
\u062a\u062c\u0631\u0628\u0647 \u0645\u0648\u0644\u062f \u062c\u0633\u062a\u062c\u0648\u06cc \u06af\u0648\u06af\u0644 (SGE) | \u0647\u0648\u0634 \u0645\u0635\u0646\u0648\u0639\u06cc \u062f\u0631 \u0635\u0641\u062d\u0647 \u0646\u062a\u0627\u06cc\u062c \u06af\u0648\u06af\u0644 - \u0645\u0642\u0627\u0644\u0627\u062a \u062f\u06cc\u062c\u06cc\u062a\u0627\u0644 \u0645\u0627\u0631\u06a9\u062a\u06cc\u0646\u06af \u067e\u0627\u0631\u0633 \u0627\u0648\u0633\u062a\u0627<\/title>\n<meta name=\"description\" content=\"\u062a\u062c\u0631\u0628\u0647 \u0645\u0648\u0644\u062f \u062c\u0633\u062a\u062c\u0648\u06cc \u06af\u0648\u06af\u0644 (SGE) \u06cc\u06a9 \u0648\u06cc\u0698\u06af\u06cc \u062c\u062f\u06cc\u062f \u0627\u0633\u062a \u06a9\u0647 \u0627\u0632 \u0647\u0648\u0634 \u0645\u0635\u0646\u0648\u0639\u06cc \u0628\u0631\u0627\u06cc \u0627\u0631\u0627\u0626\u0647 \u0646\u062a\u0627\u06cc\u062c \u062c\u0633\u062a\u062c\u0648\u06cc \u0645\u0631\u062a\u0628\u0637 \u0648 \u0622\u0645\u0648\u0632\u0646\u062f\u0647\u200c\u062a\u0631 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0645\u06cc\u200c\u06a9\u0646\u062f.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/parsavesta.com\/blog\/sge\/\" \/>\n<meta property=\"og:locale\" content=\"fa_IR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u062a\u062c\u0631\u0628\u0647 \u0645\u0648\u0644\u062f \u062c\u0633\u062a\u062c\u0648\u06cc \u06af\u0648\u06af\u0644 (SGE) | \u0647\u0648\u0634 \u0645\u0635\u0646\u0648\u0639\u06cc \u062f\u0631 \u0635\u0641\u062d\u0647 \u0646\u062a\u0627\u06cc\u062c \u06af\u0648\u06af\u0644 - \u0645\u0642\u0627\u0644\u0627\u062a \u062f\u06cc\u062c\u06cc\u062a\u0627\u0644 \u0645\u0627\u0631\u06a9\u062a\u06cc\u0646\u06af \u067e\u0627\u0631\u0633 \u0627\u0648\u0633\u062a\u0627\" \/>\n<meta property=\"og:description\" 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- \u0627\u0632 \u062f\u0633\u062a \u062f\u0627\u062f\u0646 \u0627\u062d\u062a\u0645\u0627\u0644\u06cc \u062a\u0631\u0627\u0641\u06cc\u06a9 \u0627\u0631\u06af\u0627\u0646\u06cc\u06a9<\/a><\/li>\n\n\n\n
- \u062d\u0627\u0644\u062a \u0645\u06a9\u0627\u0644\u0645\u0647 (Conversational mode)<\/a><\/li>\n\n\n\n