{"id":28178,"date":"2023-09-13T12:00:00","date_gmt":"2023-09-13T08:30:00","guid":{"rendered":"https:\/\/parsavesta.com\/blog\/?p=28178"},"modified":"2023-09-27T10:29:18","modified_gmt":"2023-09-27T06:59:18","slug":"meta-description","status":"publish","type":"post","link":"https:\/\/parsavesta.com\/blog\/meta-description\/","title":{"rendered":"\u0646\u0648\u0634\u062a\u0646 \u062a\u0648\u0636\u06cc\u062d\u0627\u062a \u0645\u062a\u0627 \u062a\u0627\u062b\u06cc\u0631\u06cc \u0628\u0631 \u0633\u0626\u0648 \u062f\u0627\u0631\u062f \u06cc\u0627 \u0646\u0647\u061f"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">\u0642\u0628\u0644 \u0627\u0632 \u0627\u06cc\u0646\u06a9\u0647 \u0627\u06cc\u0646 \u0645\u0642\u0627\u0644\u0647 \u0631\u0627 \u0628\u062e\u0648\u0627\u0646\u06cc\u062f \u06cc\u06a9 \u0644\u062d\u0638\u0647 \u0628\u0647 \u0639\u0642\u0628 \u0628\u0631\u06af\u0631\u062f\u06cc\u062f \u0648 \u0648\u0627\u0631\u062f \u0635\u0641\u062d\u0647 \u0633\u0631\u0686 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href=\"#write-meta\">\u0645\u062d\u0644 \u0646\u0648\u0634\u062a\u0646 \u0645\u062a\u0627<\/a><\/li>\n\n\n\n<li><a href=\"#seo-meta\">\u062a\u0648\u0636\u06cc\u062d\u0627\u062a \u0645\u062a\u0627 \u0628\u0631\u0627\u06cc \u0633\u0626\u0648 \u0645\u0647\u0645 \u0627\u0633\u062a\u061f<\/a><\/li>\n\n\n\n<li><a href=\"#observe-write-meta-descriptions\">\u0628\u0631\u0627\u06cc \u0646\u0648\u0634\u062a\u0646 \u062a\u0648\u0636\u06cc\u062d\u0627\u062a \u0645\u062a\u0627 \u0686\u0647 \u0645\u0648\u0627\u0631\u062f\u06cc \u0631\u0639\u0627\u06cc\u062a \u06a9\u0646\u06cc\u0645\u061f<\/a><\/li>\n\n\n\n<li><a href=\"#reasons-changing-meta\">\u062f\u0644\u0627\u06cc\u0644 \u062a\u063a\u06cc\u06cc\u0631 \u062a\u0648\u0636\u06cc\u062d\u0627\u062a \u0645\u062a\u0627 \u062f\u0631 \u06af\u0648\u06af\u0644<\/a><\/li>\n\n\n\n<li><a href=\"#google-replaced-text\">\u0627\u0632 \u06a9\u062c\u0627 \u0628\u0641\u0647\u0645\u06cc\u0645 \u06af\u0648\u06af\u0644 \u0645\u062a\u0646 \u0631\u0627 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\u0642\u0633\u0645\u062a Head \u0635\u0641\u062d\u0647 \u0648\u0627\u0631\u062f \u06a9\u0646\u06cc\u062f<\/p>\n\n\n\n<div class=\"wp-block-kevinbatdorf-code-block-pro padding-bottom-disabled cbp-has-line-numbers\" data-code-block-pro-font-family=\"Code-Pro-JetBrains-Mono\" style=\"font-size:.875rem;font-family:Code-Pro-JetBrains-Mono,ui-monospace,SFMono-Regular,Menlo,Monaco,Consolas,monospace;--cbp-line-number-color:#002339;--cbp-line-number-width:7.875px;line-height:1rem\"><span style=\"display:flex;align-items:center;padding:10px 0px 10px 16px;margin-bottom:-2px;width:100%;text-align:left;background-color:#f2f2f2;color:#003353\">HTML<\/span><span role=\"button\" tabindex=\"0\" data-code=\"&lt;head&gt;\n  &lt;meta name=&quot;description&quot; content=&quot;\u062a\u0648\u0636\u06cc\u062d\u0627\u062a \u0635\u0641\u062d\u0647 \u0634\u0645\u0627 \u062f\u0631 \u0627\u06cc\u0646\u062c\u0627 \u0648\u0627\u0631\u062f \u0634\u0648\u062f&quot;&gt;\n&lt;\/head&gt;\" style=\"color:#002339;display:none\" aria-label=\"Copy\" class=\"code-block-pro-copy-button\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" style=\"width:24px;height:24px\" fill=\"none\" viewBox=\"0 0 24 24\" stroke=\"currentColor\" stroke-width=\"2\"><path class=\"with-check\" stroke-linecap=\"round\" stroke-linejoin=\"round\" d=\"M4.5 12.75l6 6 9-13.5\"><\/path><path class=\"without-check\" stroke-linecap=\"round\" stroke-linejoin=\"round\" d=\"M16.5 8.25V6a2.25 2.25 0 00-2.25-2.25H6A2.25 2.25 0 003.75 6v8.25A2.25 2.25 0 006 16.5h2.25m8.25-8.25H18a2.25 2.25 0 012.25 2.25V18A2.25 2.25 0 0118 20.25h-7.5A2.25 2.25 0 018.25 18v-1.5m8.25-8.25h-6a2.25 2.25 0 00-2.25 2.25v6\"><\/path><\/svg><\/span><pre class=\"shiki slack-ochin\" style=\"background-color: #FFF\" tabindex=\"0\"><code><span class=\"line\"><span style=\"color: #0071CE\">&lt;<\/span><span style=\"color: #0444AC\">head<\/span><span style=\"color: #0071CE\">&gt;<\/span><\/span>\n<span class=\"line\"><span style=\"color: #0071CE\">  &lt;<\/span><span style=\"color: #0444AC\">meta<\/span><span style=\"color: #0071CE\"> <\/span><span style=\"color: #DF8618; font-style: italic\">name<\/span><span style=\"color: #0071CE\">=<\/span><span style=\"color: #A44185\">&quot;description&quot;<\/span><span style=\"color: #0071CE\"> <\/span><span style=\"color: #DF8618; font-style: italic\">content<\/span><span style=\"color: #0071CE\">=<\/span><span style=\"color: #A44185\">&quot;\u062a\u0648\u0636\u06cc\u062d\u0627\u062a \u0635\u0641\u062d\u0647 \u0634\u0645\u0627 \u062f\u0631 \u0627\u06cc\u0646\u062c\u0627 \u0648\u0627\u0631\u062f \u0634\u0648\u062f&quot;<\/span><span style=\"color: #0071CE\">&gt;<\/span><\/span>\n<span class=\"line\"><span style=\"color: #0071CE\">&lt;\/<\/span><span style=\"color: #0444AC\">head<\/span><span style=\"color: #0071CE\">&gt;<\/span><\/span><\/code><\/pre><span style=\"display:flex;align-items:flex-end;padding:10px;width:100%;justify-content:flex-end;background-color:#FFF;color:#003353;font-size:12px;line-height:1;position:relative\">HTML<\/span><\/div>\n\n\n\n<br>\n\n\n\n<p class=\"wp-block-paragraph\">\u062f\u0631 \u0642\u0633\u0645\u062a content\u060c \u062c\u0627\u06cc\u06cc \u06a9\u0647 &#8220;\u062a\u0648\u0636\u06cc\u062d\u0627\u062a \u0635\u0641\u062d\u0647 \u0634\u0645\u0627 \u062f\u0631 \u0627\u06cc\u0646\u062c\u0627 \u0648\u0627\u0631\u062f \u0634\u0648\u062f&#8221;\u060c \u062a\u0648\u0636\u06cc\u062d\u0627\u062a \u0645\u062e\u062a\u0635\u0631\u06cc \u062f\u0631\u0628\u0627\u0631\u0647 \u0635\u0641\u062d\u0647 \u062e\u0648\u062f \u0631\u0627 \u0642\u0631\u0627\u0631 \u062f\u0647\u06cc\u062f. \u0627\u06cc\u0646 \u062a\u0648\u0636\u06cc\u062d\u0627\u062a \u0628\u0627\u06cc\u062f \u0645\u0641\u06cc\u062f \u0648 \u062c\u0630\u0627\u0628 \u0628\u0627\u0634\u0646\u062f \u062a\u0627 \u06a9\u0627\u0631\u0628\u0631\u0627\u0646 \u0631\u0627 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\u0627\u0636\u0627\u0641\u0647 \u06a9\u0646\u06cc\u0645.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u062f\u0631 \u0627\u0641\u0632\u0648\u0646\u0647 \u06cc\u0627\u0633\u062a \u062f\u0631 \u0627\u06cc\u0646 \u0642\u0633\u0645\u062a \u0628\u062f\u0648\u0646 \u0627\u0636\u0627\u0641\u0647 \u06a9\u0631\u062f\u0646 \u0647\u06cc\u0686 \u06a9\u062f\u06cc\u060c \u0645\u06cc\u062a\u0648\u0627\u0646\u06cc\u062f \u0645\u062a\u0646 \u062e\u0648\u062f \u0631\u0627 \u0627\u0636\u0627\u0641\u0647 \u06a9\u0646\u06cc\u062f.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/parsavesta.com\/blog\/wp-content\/uploads\/2023\/09\/\u06cc\u0627\u0633\u062a.webp\" alt=\"\u062a\u0648\u0636\u06cc\u062d\u0627\u062a \u0645\u062a\u0627 \u062f\u0631 \u06cc\u0627\u0633\u062a\" class=\"wp-image-28276\" style=\"width:531px;height:477px\" width=\"531\" height=\"477\" srcset=\"https:\/\/parsavesta.com\/blog\/wp-content\/uploads\/2023\/09\/\u06cc\u0627\u0633\u062a.webp 669w, https:\/\/parsavesta.com\/blog\/wp-content\/uploads\/2023\/09\/\u06cc\u0627\u0633\u062a-300x270.webp 300w\" sizes=\"auto, (max-width: 531px) 100vw, 531px\" \/><\/figure>\n\n\n\n<br>\n\n\n\n<p class=\"wp-block-paragraph\">\u062f\u0631 \u0627\u0641\u0632\u0648\u0646\u0647 \u0631\u0646\u06a9 \u0645\u062b \u0648\u06cc\u0631\u0627\u06cc\u0634 snippet \u0631\u0627 \u0627\u0646\u062a\u062e\u0627\u0628 \u06a9\u0646\u06cc\u062f \u062a\u0627 \u067e\u0646\u062c\u0631\u0647 \u0627\u06cc \u0628\u0647 \u0627\u06cc\u0646 \u0634\u06a9\u0644 \u0628\u0627\u0632 \u0634\u0648\u062f. \u062f\u0631 \u0642\u0633\u0645\u062a \u062a\u0648\u0636\u06cc\u062d \u0645\u062a\u0646 \u062f\u0644\u062e\u0648\u0627\u0647 \u062e\u0648\u062f \u0631\u0627 \u0628\u0646\u0648\u06cc\u0633\u06cc\u062f.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/parsavesta.com\/blog\/wp-content\/uploads\/2023\/09\/\u0631\u0646\u06a9\u0645\u062b2-1024x622.webp\" alt=\"\u062a\u0648\u0636\u06cc\u062d\u0627\u062a \u0645\u062a\u0627 \u062f\u0631 \u0631\u0646\u06a9 \u0645\u062b\" class=\"wp-image-28280\" style=\"width:550px;height:334px\" width=\"550\" height=\"334\" srcset=\"https:\/\/parsavesta.com\/blog\/wp-content\/uploads\/2023\/09\/\u0631\u0646\u06a9\u0645\u062b2-1024x622.webp 1024w, https:\/\/parsavesta.com\/blog\/wp-content\/uploads\/2023\/09\/\u0631\u0646\u06a9\u0645\u062b2-300x182.webp 300w, https:\/\/parsavesta.com\/blog\/wp-content\/uploads\/2023\/09\/\u0631\u0646\u06a9\u0645\u062b2-768x466.webp 768w, https:\/\/parsavesta.com\/blog\/wp-content\/uploads\/2023\/09\/\u0631\u0646\u06a9\u0645\u062b2.webp 1029w\" sizes=\"auto, (max-width: 550px) 100vw, 550px\" \/><\/figure>\n\n\n\n<br> <hr> <br>\n\n\n\n<h2 class=\"wp-block-heading has-vivid-cyan-blue-color has-text-color\" id=\"seo-meta\">\u062a\u0648\u0636\u06cc\u062d\u0627\u062a \u0645\u062a\u0627 \u0628\u0631\u0627\u06cc \u0633\u0626\u0648 \u0645\u0647\u0645 \u0627\u0633\u062a\u061f<\/h2>\n\n\n\n<p class=\"has-text-align-center has-background wp-block-paragraph\" style=\"background-color:#ccfa98d1\"><strong>\u062a\u0648\u0636\u06cc\u062d\u0627\u062a \u0645\u062a\u0627 \u0628\u0647 \u0637\u0648\u0631 \u0645\u0633\u062a\u0642\u06cc\u0645 \u0628\u0631 \u0631\u062a\u0628\u0647 \u0628\u0646\u062f\u06cc \u062a\u0627\u062b\u06cc\u0631 \u0646\u062f\u0627\u0631\u062f. \u06af\u0648\u06af\u0644 \u0647\u0646\u06af\u0627\u0645 \u062a\u0639\u06cc\u06cc\u0646 \u0631\u062a\u0628\u0647 \u0622\u0646 \u0631\u0627 \u062f\u0631 \u0646\u0638\u0631 \u0646\u0645\u06cc \u06af\u06cc\u0631\u062f.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0627\u0645\u0627 \u062a\u0648\u0636\u06cc\u062d\u0627\u062a \u0645\u062a\u0627 \u0628\u0631\u0627\u06cc \u0633\u0626\u0648 \u0645\u0647\u0645 \u0647\u0633\u062a\u0646\u062f. \u0686\u0631\u0627 \u06a9\u0647 \u0628\u0647 \u0634\u0645\u0627 \u06a9\u0645\u06a9 \u0645\u06cc \u06a9\u0646\u062f \u062f\u0631 <a href=\"https:\/\/parsavesta.com\/blog\/serp\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u0635\u0641\u062d\u0647 SERP<\/a> \u0627\u0632 \u0631\u0642\u0628\u0627 \u062c\u062f\u0627 \u0634\u0648\u06cc\u062f. \u06cc\u06a9 \u062a\u0648\u0636\u06cc\u062d \u0645\u0648\u062b\u0631 \u0627\u0641\u0631\u0627\u062f \u0628\u06cc\u0634\u062a\u0631\u06cc \u0631\u0627 \u0645\u062a\u0642\u0627\u0639\u062f \u0645\u06cc \u06a9\u0646\u062f \u06a9\u0647 \u0631\u0648\u06cc \u0644\u06cc\u0646\u06a9 \u0634\u0645\u0627 \u06a9\u0644\u06cc\u06a9 \u06a9\u0646\u0646\u062f \u0648 \u0646\u0631\u062e \u06a9\u0644\u06cc\u06a9 (CTR) \u0631\u0627 \u0627\u0641\u0632\u0627\u06cc\u0634 \u0645\u06cc \u062f\u0647\u062f.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0628\u0647 \u0646\u0638\u0631 \u0634\u0645\u0627 \u06a9\u062f\u0627\u0645 \u062a\u0648\u0636\u06cc\u062d\u0627\u062a\u060c \u062c\u0630\u0627\u0628\u062a\u0631 \u0627\u0633\u062a:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2705\u0645\u062a\u062e\u0635\u0635 \u0633\u0626\u0648 \u0628\u0627 \u062a\u063a\u06cc\u06cc\u0631 \u0648 \u0628\u0647\u06cc\u0646\u0647 \u06a9\u0631\u062f\u0646 \u0633\u0627\u062e\u062a\u0627\u0631 \u0648 \u0645\u062d\u062a\u0648\u0627\u06cc \u200c\u0633\u0627\u06cc\u062a \u062a\u0644\u0627\u0634 \u0645\u06cc\u200c\u06a9\u0646\u062f \u062c\u0627\u06cc\u06af\u0627\u0647 \u0622\u0646 \u0631\u0627 \u062f\u0631 \u0635\u0641\u062d\u0647 \u0646\u062a\u0627\u06cc\u062c \u0628\u0647\u0628\u0648\u062f \u062f\u0627\u062f\u0647 \u0648 \u0628\u0647 \u0627\u0641\u0632\u0627\u06cc\u0634 \u062a\u0631\u0627\u0641\u06cc\u06a9 \u0648\u0631\u0648\u062f\u06cc \u0622\u0646 \u06a9\u0645\u06a9 \u06a9\u0646\u062f.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2705\u0627\u06af\u0631 \u0645\u06cc \u062e\u0648\u0627\u0647\u06cc\u062f \u0628\u0647 \u06cc\u06a9 \u0633\u0626\u0648 \u06a9\u0627\u0631 \u062d\u0631\u0641\u0647 \u0627\u06cc \u062a\u0628\u062f\u06cc\u0644 \u0634\u0648\u06cc\u062f \u0628\u0627\u06cc\u062f \u0631\u0648\u0632\u0627\u0646\u0647 \u0648 \u0628\u0647 \u0635\u0648\u0631\u062a \u0645\u0633\u062a\u0645\u0631 \u06a9\u0627\u0631\u0647\u0627\u06cc \u0628\u0647 \u062e\u0635\u0648\u0635\u06cc \u0631\u0627 \u0627\u0646\u062c\u0627\u0645 \u062f\u0647\u06cc\u062f.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0627\u06af\u0631 \u0642\u0628\u0644 \u0627\u0632 \u0648\u0627\u0631\u062f \u0634\u062f\u0646 \u0628\u0647 \u0633\u0627\u06cc\u062a\u06cc \u062a\u0648\u0636\u06cc\u062d\u0627\u062a \u0645\u062a\u0627\u06cc \u0622\u0646 \u0631\u0627 \u0628\u062e\u0648\u0627\u0646\u06cc\u062f\u060c \u0645\u062a\u0648\u062c\u0647 \u0645\u06cc\u0634\u0648\u06cc\u062f \u06a9\u0647 \u0631\u0646\u06af \u0631\u062e\u0633\u0627\u0631\u0647 \u062e\u0628\u0631 \u0645\u06cc \u062f\u0647\u062f \u0627\u0632 \u0633\u0631 \u062f\u0631\u0648\u0646.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0647\u0631\u062f\u0648\u06cc \u0627\u06cc\u0646 \u0639\u0628\u0627\u0631\u062a \u0647\u0627\u060c \u0646\u0645\u0648\u0646\u0647 \u062f\u06cc\u0633\u06a9\u0631\u06cc\u067e\u0634\u0646 \u0647\u0627\u06cc \u0648\u0627\u0642\u0639\u06cc \u0627\u0633\u062a \u06a9\u0647 \u0646\u0648\u06cc\u0633\u0646\u062f\u06af\u0627\u0646 \u0645\u0642\u0627\u0644\u0647 \u0646\u0648\u0634\u062a\u0647 \u0627\u0646\u062f. \u0648\u0642\u062a\u06cc \u0627\u06cc\u0646 \u06f2\u0633\u0627\u06cc\u062a \u0631\u0627 \u0628\u0627 \u0647\u0645 \u0645\u0642\u0627\u06cc\u0633\u0647 \u06a9\u0646\u06cc\u062f\u060c \u06a9\u0627\u0645\u0644\u0627 \u0645\u062a\u0648\u062c\u0647 \u062a\u0641\u0627\u0648\u062a \u0645\u062d\u062a\u0648\u0627\u06cc \u0622\u0646\u0647\u0627 \u0645\u06cc\u0634\u0648\u06cc\u062f.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0633\u0627\u06cc\u062a \u0627\u0648\u0644 \u062a\u0648\u0636\u06cc\u062d\u0627\u062a \u0645\u062e\u062a\u0635\u0631 \u0648 \u0645\u0641\u06cc\u062f\u06cc \u0627\u0632 \u06a9\u0644 \u0645\u062a\u0646 \u062e\u0648\u062f \u0627\u0631\u0627\u0626\u0647 \u062f\u0627\u062f\u0647 \u06a9\u0647 \u0628\u0627 \u0648\u0627\u0631\u062f \u0634\u062f\u0646 \u0628\u0647 \u0633\u0627\u06cc\u062a \u062a\u0648\u0636\u06cc\u062d\u0627\u062a \u0645\u0641\u0635\u0644 \u0648 \u06a9\u0627\u0645\u0644\u06cc \u0628\u0627 \u062a\u06cc\u062a\u0631\u0647\u0627\u06cc \u062e\u0648\u0628 \u0648 \u0645\u0641\u06cc\u062f \u0645\u06cc \u0628\u06cc\u0646\u06cc\u062f.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0627\u0645\u0627 \u0633\u0627\u06cc\u062a \u062f\u0648\u0645\u060c \u0645\u062d\u062a\u0648\u0627\u06cc\u06cc \u0636\u0639\u06cc\u0641 \u062a\u0631 \u0628\u0627 \u062a\u0648\u0636\u06cc\u062d\u0627\u062a \u06a9\u0648\u062a\u0627\u0647 \u062f\u0627\u0634\u062a \u06a9\u0647 \u062c\u0648\u0627\u0628\u06af\u0648\u06cc \u0646\u06cc\u0627\u0632 \u06a9\u0627\u0631\u0628\u0631 \u0647\u0645 \u0646\u0628\u0648\u062f. \u067e\u0633 \u0628\u0647 \u06cc\u0627\u062f \u062f\u0627\u0634\u062a\u0647 \u0628\u0627\u0634\u06cc\u062f \u0642\u0628\u0644 \u0627\u0632 \u0648\u0627\u0631\u062f \u0634\u062f\u0646 \u0628\u0647 \u0647\u0631\u0633\u0627\u06cc\u062a\u06cc \u0627\u0648\u0644 \u0639\u0646\u0648\u0627\u0646 \u0628\u0639\u062f \u062a\u0648\u0636\u06cc\u062d\u0627\u062a \u0645\u062a\u0627\u06cc \u0622\u0646 \u0631\u0627 \u0628\u062e\u0648\u0627\u0646\u06cc\u062f \u062a\u0627 \u0633\u0631\u06cc\u0639\u062a\u0631 \u0628\u0647 \u062c\u0648\u0627\u0628 \u0645\u0633\u0626\u0644\u0647 \u062e\u0648\u062f \u0628\u0631\u0633\u06cc\u062f.<\/p>\n\n\n\n<br> <hr> <br>\n\n\n\n<h2 class=\"wp-block-heading has-vivid-cyan-blue-color has-text-color\" id=\"observe-write-meta-descriptions\">\u0628\u0631\u0627\u06cc \u0646\u0648\u0634\u062a\u0646 \u062a\u0648\u0636\u06cc\u062d\u0627\u062a \u0645\u062a\u0627 \u0686\u0647 \u0645\u0648\u0627\u0631\u062f\u06cc \u0631\u0639\u0627\u06cc\u062a \u06a9\u0646\u06cc\u0645\u061f<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u0628\u06cc\u0627\u06cc\u06cc\u062f \u0628\u0647 \u0628\u0647\u062a\u0631\u06cc\u0646 \u0631\u0648\u0634 \u0647\u0627 \u0628\u0631\u0627\u06cc \u0646\u0648\u0634\u062a\u0646 \u062a\u0648\u0636\u06cc\u062d\u0627\u062a \u0645\u062a\u0627 \u0646\u06af\u0627\u0647\u06cc \u0628\u06cc\u0646\u062f\u0627\u0632\u06cc\u0645:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u0637\u0648\u0644 \u062a\u0648\u0636\u06cc\u062d\u0627\u062a \u0645\u062a\u0627<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u0637\u0648\u0644 \u062a\u0648\u0636\u06cc\u062d\u0627\u062a \u0645\u062a\u0627 \u0628\u0627\u06cc\u062f \u0628\u06cc\u0646 \u06f1\u06f5\u06f0 \u062a\u0627 \u06f1\u06f7\u06f0 \u062d\u0631\u0641 \u0628\u0627\u0634\u062f. \u062f\u0642\u062a \u06a9\u0646\u06cc\u062f <span style=\"color:#00d084\"><strong>\u062d\u0631\u0641 \u0646\u0647 \u06a9\u0644\u0645\u0647<\/strong><\/span>. \u0628\u0639\u0636\u06cc \u0627\u0641\u0631\u0627\u062f \u0628\u0647 \u0627\u0634\u062a\u0628\u0627\u0647 \u0627\u06cc\u0646 \u062a\u0639\u062f\u0627\u062f \u0631\u0627 \u06a9\u0644\u0645\u0647 \u0639\u0646\u0648\u0627\u0646 \u0645\u06cc\u06a9\u0646\u0646\u062f \u06a9\u0647 \u06a9\u0627\u0645\u0644\u0627 \u0627\u0634\u062a\u0628\u0627\u0647 \u0627\u0633\u062a. \u062f\u0631 \u0627\u0641\u0632\u0648\u0646\u0647 \u06cc\u0627\u0633\u062a \u0648 \u0631\u0646\u06a9 \u0645\u062b \u0627\u06af\u0631 \u062a\u0639\u062f\u0627\u062f \u06a9\u0644\u0645\u0627\u062a \u0627\u0632 \u062d\u062f \u0645\u062c\u0627\u0632 \u0628\u06cc\u0634\u062a\u0631 \u0634\u0648\u062f \u0628\u0627 \u0631\u0646\u06af \u0642\u0631\u0645\u0632 \u0647\u0634\u062f\u0627\u0631 \u0645\u06cc \u062f\u0647\u062f.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u062a\u0639\u062f\u0627\u062f \u06a9\u0644\u0645\u0627\u062a \u0637\u0648\u0644\u0627\u0646\u06cc \u062f\u0631 \u0635\u0641\u062d\u0647 \u0633\u0631\u0686 \u06af\u0648\u06af\u0644 \u0646\u0645\u0627\u06cc\u0634 \u062f\u0627\u062f\u0647 \u0646\u0645\u06cc\u0634\u0648\u062f \u0648 \u0627\u062f\u0627\u0645\u0647 \u0622\u0646 \u0628\u0647 \u0635\u0648\u0631\u062a &#8230; \u0646\u0634\u0627\u0646 \u062f\u0627\u062f\u0647 \u0645\u06cc\u0634\u0648\u062f. \u0628\u0647\u062a\u0631 \u0627\u0633\u062a \u0645\u062a\u0646 \u0631\u0627 \u062c\u0648\u0631\u06cc \u0628\u0646\u0648\u06cc\u0633\u06cc\u062f \u062a\u0627 \u062c\u0645\u0644\u0627\u062a \u06a9\u0627\u0645\u0644 \u0628\u0627\u0634\u0646\u062f \u0648 \u06a9\u0627\u0631\u0628\u0631 \u0628\u062a\u0648\u0627\u0646\u062f \u0645\u0646\u0638\u0648\u0631 \u0634\u0645\u0627 \u0631\u0627 \u0628\u0641\u0647\u0645\u062f.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u0627\u0636\u0627\u0641\u0647 \u06a9\u0631\u062f\u0646 \u06a9\u0644\u0645\u0647 \u06a9\u0644\u06cc\u062f\u06cc<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u062a\u0648\u0636\u06cc\u062d\u0627\u062a \u0645\u062a\u0627\u06cc \u0647\u0631 \u0635\u0641\u062d\u0647\u060c \u0628\u0627\u06cc\u062f \u0634\u0627\u0645\u0644 \u06a9\u0644\u0645\u0647 \u06a9\u0644\u06cc\u062f\u06cc \u0627\u0635\u0644\u06cc \u0622\u0646 \u0628\u0627\u0634\u062f. \u0645\u0645\u06a9\u0646 \u0627\u0633\u062a \u0628\u0647 \u0637\u0648\u0631 \u0645\u0633\u062a\u0642\u06cc\u0645 \u0628\u0631 SEO \u062a\u0623\u062b\u06cc\u0631 \u0646\u06af\u0630\u0627\u0631\u062f\u060c \u0627\u0645\u0627 \u0645\u06cc \u062a\u0648\u0627\u0646\u062f \u06a9\u0627\u0631\u0628\u0631\u0627\u0646 \u0631\u0627 \u062a\u0634\u0648\u06cc\u0642 \u0628\u0647 \u06a9\u0644\u06cc\u06a9 \u06a9\u0631\u062f\u0646 \u06a9\u0646\u062f.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0628\u0647 \u0627\u06cc\u0646 \u062f\u0644\u06cc\u0644 \u06a9\u0647 \u0648\u0642\u062a\u06cc \u06a9\u0627\u0631\u0628\u0631 \u0639\u0628\u0627\u0631\u062a\u06cc \u0633\u0631\u0686 \u0645\u06cc\u06a9\u0646\u062f\u060c \u06a9\u0644\u0645\u0647 \u06a9\u0644\u06cc\u062f\u06cc \u0645\u0648\u0631\u062f\u0646\u0638\u0631 \u062e\u0648\u062f \u0631\u0627 \u062f\u0631 \u062a\u0648\u0636\u06cc\u062d\u0627\u062a \u0645\u06cc \u0628\u06cc\u0646\u062f \u0648 \u0628\u06cc\u0634\u062a\u0631 \u0645\u0637\u0645\u0626\u0646 \u0645\u06cc\u0634\u0648\u062f \u0628\u0627 \u0648\u0631\u0648\u062f \u0628\u0647 \u0627\u06cc\u0646 \u0633\u0627\u06cc\u062a \u0628\u0647 \u062c\u0648\u0627\u0628 \u062e\u0648\u062f \u0645\u06cc \u0631\u0633\u062f. \u06af\u0648\u06af\u0644 \u06a9\u0644\u0645\u0647 \u06a9\u0644\u06cc\u062f\u06cc \u0631\u0627 \u062f\u0631 \u062a\u0648\u0636\u06cc\u062d\u0627\u062a <strong>\u067e\u0631\u0631\u0646\u06af<\/strong> \u06cc\u0627 <strong>\u0628\u0648\u0644\u062f<\/strong> \u0645\u06cc\u06a9\u0646\u062f \u062a\u0627 \u062a\u0648\u062c\u0647 \u06a9\u0627\u0631\u0628\u0631\u0627\u0646 \u0631\u0627 \u0628\u06cc\u0634\u062a\u0631 \u062c\u0644\u0628 \u06a9\u0646\u062f.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u062a\u0648\u0636\u06cc\u062d\u0627\u062a \u0628\u0647 \u062d\u0627\u0644\u062a CTA<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">CTA \u0645\u062e\u0641\u0641 <strong>Call to Action<\/strong> \u0627\u0633\u062a\u060c \u06a9\u0647 \u0628\u0627 \u0646\u0627\u0645 \u0647\u0627\u06cc\u06cc \u0645\u062b\u0644 \u062f\u0639\u0648\u062a \u0648 \u0641\u0631\u0627\u062e\u0648\u0627\u0646\u06cc \u0634\u0646\u0627\u062e\u062a\u0647 \u0645\u06cc\u0634\u0648\u062f. \u0645\u0646\u0638\u0648\u0631 \u0627\u06cc\u0646 \u0627\u0633\u062a \u06a9\u0647 \u062a\u0648\u0636\u06cc\u062d\u0627\u062a \u0631\u0627 \u0628\u0647 \u06af\u0648\u0646\u0647 \u0627\u06cc \u0628\u0646\u0648\u06cc\u0633\u06cc\u062f \u06a9\u0647 \u06a9\u0627\u0631\u0628\u0631 \u0631\u0627 \u0628\u0647 \u0633\u0627\u06cc\u062a \u062e\u0648\u062f \u062f\u0639\u0648\u062a \u06a9\u0646\u06cc\u062f.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0645\u062b\u0644\u0627 \u0628\u0647 \u062c\u0627\u06cc \u0646\u0648\u0634\u062a\u0646: \u062e\u0631\u06cc\u062f \u0686\u0645\u062f\u0627\u0646 \u0645\u0633\u0627\u0641\u0631\u062a\u06cc \u0646\u06cc\u0627\u0632 \u0647\u0631 \u0645\u0633\u0627\u0641\u0631\u06cc \u0627\u0633\u062a. \u0644\u0637\u0641\u0627 \u0627\u0632 \u0645\u0627 \u062e\u0631\u06cc\u062f \u06a9\u0646\u06cc\u062f.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0627\u0632 \u06a9\u0644\u0645\u0627\u062a \u062c\u0630\u0627\u0628 \u0648 \u062a\u0631\u063a\u06cc\u0628 \u06a9\u0646\u0646\u062f\u0647 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u06a9\u0646\u06cc\u062f \u0645\u062b\u0644\u0627: \u062e\u0631\u06cc\u062f \u0686\u0645\u062f\u0627\u0646 \u0645\u0633\u0627\u0641\u0631\u062a\u06cc \u0628\u0627 \u0646\u0627\u0632\u0644\u062a\u0631\u06cc\u0646 \u0642\u06cc\u0645\u062a\u060c \u0628\u0627 \u062e\u0631\u06cc\u062f \u0628\u06cc\u0634 \u0627\u0632 \u06f3\u06a9\u0627\u0644\u0627\u060c \u0647\u0632\u06cc\u0646\u0647 \u0627\u0631\u0633\u0627\u0644 \u0631\u0627\u06cc\u06af\u0627\u0646 \u0645\u06cc\u0634\u0648\u062f.<\/p>\n\n\n\n<br> <hr> <br>\n\n\n\n<h2 class=\"wp-block-heading has-vivid-cyan-blue-color has-text-color\" id=\"reasons-changing-meta\">\u062f\u0644\u0627\u06cc\u0644 \u062a\u063a\u06cc\u06cc\u0631 \u062a\u0648\u0636\u06cc\u062d\u0627\u062a \u0645\u062a\u0627 \u062f\u0631 \u06af\u0648\u06af\u0644<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u062a\u0645\u0627\u0645 \u0645\u0648\u0627\u0631\u062f \u0628\u0631\u0627\u06cc \u0646\u0648\u0634\u062a\u0646 \u062a\u0648\u0636\u06cc\u062d\u0627\u062a \u0631\u0627 \u0631\u0639\u0627\u06cc\u062a \u0645\u06cc \u06a9\u0646\u06cc\u062f\u060c \u0633\u0639\u06cc \u0645\u06cc \u06a9\u0646\u06cc\u062f \u062a\u0648\u0636\u06cc\u062d \u0645\u062e\u062a\u0635\u0631 \u0648 \u06a9\u0627\u0645\u0644\u06cc \u0628\u0646\u0648\u06cc\u0633\u06cc\u062f \u0627\u0645\u0627 \u0628\u0639\u062f \u0627\u0632 \u0627\u06cc\u0646\u062f\u06a9\u0633 \u0634\u062f\u0646 \u0645\u062d\u062a\u0648\u0627\u060c \u0645\u062a\u0648\u062c\u0647 \u0645\u06cc\u0634\u0648\u06cc\u062f \u0645\u062a\u0646 \u0634\u0645\u0627 \u0628\u0627 \u0686\u06cc\u0632\u06cc \u06a9\u0647 \u062f\u0631 \u06af\u0648\u06af\u0644 \u0646\u0645\u0627\u06cc\u0634 \u062f\u0627\u062f\u0647 \u0645\u06cc\u0634\u0648\u062f \u06a9\u0627\u0645\u0644\u0627 \u0645\u062a\u0641\u0627\u0648\u062a \u0627\u0633\u062a. \u0686\u0631\u0627\u061f<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u062f\u0644\u0627\u06cc\u0644 \u0645\u062e\u062a\u0644\u0641\u06cc \u0628\u0627\u0639\u062b \u0627\u06cc\u0646 \u0627\u062a\u0641\u0627\u0642 \u0645\u06cc\u0634\u0648\u062f. \u062c\u0627\u0646 \u0645\u0648\u0644\u0631\u060c \u0646\u0645\u0627\u06cc\u0646\u062f\u0647 \u06af\u0648\u06af\u0644\u060c \u062f\u0644\u0627\u06cc\u0644\u06cc \u0628\u0631\u0627\u06cc \u0628\u0627\u0632\u0646\u0648\u06cc\u0633\u06cc \u062a\u0648\u0636\u06cc\u062d\u0627\u062a \u0645\u062a\u0627 \u0627\u0631\u0627\u0626\u0647 \u062f\u0627\u062f.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0646\u0627\u062f\u0631\u0633\u062a \u0627\u0632 \u062a\u0648\u0636\u06cc\u062d\u0627\u062a \u0645\u062a\u0627 \u0628\u0647 \u062f\u0644\u06cc\u0644 \u0639\u062f\u0645 \u062e\u0644\u0627\u0635\u0647 \u06a9\u0631\u062f\u0646 \u0645\u062a\u0646.<\/li>\n<\/ul>\n\n\n\n<br>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u0639\u0628\u0627\u0631\u062a \u06a9\u0644\u06cc\u062f\u06cc \u0633\u0631\u0686 \u0634\u062f\u0647 \u062a\u0648\u0633\u0637 \u06a9\u0627\u0631\u0628\u0631 \u062f\u0631 \u062a\u0648\u0636\u06cc\u062d\u0627\u062a \u0648\u062c\u0648\u062f \u0646\u062f\u0627\u0634\u062a\u0647.<\/li>\n<\/ul>\n\n\n\n<br>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u0627\u0632 \u06a9\u0644\u0645\u0647 \u06a9\u0644\u06cc\u062f\u06cc \u062f\u0631 \u062a\u0648\u0636\u06cc\u062d\u0627\u062a \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0646\u0634\u062f\u0647 \u06cc\u0627 \u0645\u062a\u0646 \u0646\u0648\u0634\u062a\u0647 \u0634\u062f\u0647 \u0628\u0627 \u0639\u0646\u0648\u0627\u0646 \u0647\u0645 \u062e\u0648\u0627\u0646\u06cc \u0646\u062f\u0627\u0631\u062f.<\/li>\n<\/ul>\n\n\n\n<br>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u0646\u0648\u0634\u062a\u0646 \u0686\u0646\u062f\u06cc\u0646 \u0645\u062a\u0627 \u062a\u06af \u0628\u0631\u0627\u06cc \u06cc\u06a9 \u0635\u0641\u062d\u0647 (\u0627\u06af\u0631 \u0627\u0632 \u0627\u0641\u0632\u0648\u0646\u0647 \u0647\u0627\u06cc \u0633\u0626\u0648 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0646\u06a9\u0646\u06cc\u062f \u0648 \u0628\u0647 \u0635\u0648\u0631\u062a \u062f\u0633\u062a\u06cc \u06a9\u062f \u0628\u0646\u0648\u06cc\u0633\u06cc\u062f).<\/li>\n<\/ul>\n\n\n\n<br>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u0648\u06cc\u0631\u0627\u06cc\u0634 \u062a\u0648\u0636\u06cc\u062d\u0627\u062a \u0645\u062a\u0627 \u0628\u0639\u062f \u0627\u0632 \u0627\u0646\u062a\u0634\u0627\u0631 (\u0645\u0645\u06a9\u0646 \u0627\u0633\u062a \u06af\u0648\u06af\u0644 \u062a\u0627 \u062a\u0634\u062e\u06cc\u0635 \u0628\u0647 \u0631\u0648\u0632 \u0631\u0633\u0627\u0646\u06cc \u0645\u062a\u0646 \u062c\u0627\u06cc\u06af\u0632\u06cc\u0646 \u062e\u0648\u062f\u0634 \u0631\u0627 \u0646\u0645\u0627\u06cc\u0634 \u062f\u0647\u062f).<\/li>\n<\/ul>\n\n\n\n<br>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u062a\u0648\u0636\u06cc\u062d\u0627\u062a \u0645\u062a\u0627 \u0628\u06cc\u0634 \u0627\u0632 \u062d\u062f \u062a\u0628\u0644\u06cc\u063a\u0627\u062a\u06cc \u0634\u062f\u0647 \u0648 \u0628\u0647 \u062c\u0627\u06cc \u062a\u0648\u0636\u06cc\u062d \u062f\u0631 \u0645\u0648\u0631\u062f \u0645\u062d\u062a\u0648\u0627\u06cc \u0635\u0641\u062d\u0647\u060c \u062f\u0631 \u0645\u0648\u0631\u062f \u06a9\u0633\u0628\u200c\u0648\u06a9\u0627\u0631 \u0648 \u0641\u0639\u0627\u0644\u06cc\u062a\u0634 \u0635\u062d\u0628\u062a \u0645\u06cc\u06a9\u0646\u062f.<\/li>\n<\/ul>\n\n\n\n<br>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u0627\u06af\u0631 \u0627\u0632 \u0627\u0641\u0632\u0648\u0646\u0647 \u0647\u0627\u06cc \u062e\u0648\u062f \u0648\u0631\u062f\u067e\u0631\u0633 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0646\u0645\u06cc \u06a9\u0646\u06cc\u062f \u0645\u0645\u06a9\u0646 \u0627\u0633\u062a \u0646\u0648\u0634\u062a\u0647 \u0647\u0627\u06cc \u0645\u062a\u0627 \u06af\u0645 \u06cc\u0627 \u062e\u0631\u0627\u0628 \u0634\u0648\u0646\u062f. \u0633\u0639\u06cc \u06a9\u0646\u06cc\u062f \u0627\u0641\u0632\u0648\u0646\u0647 \u0647\u0627 \u0628\u0647 \u0637\u0648\u0631 \u0645\u0633\u062a\u0642\u06cc\u0645 \u0627\u0632 \u062e\u0648\u062f \u0648\u0631\u062f\u067e\u0631\u0633 \u062f\u0627\u0646\u0644\u0648\u062f \u06a9\u0646\u06cc\u062f.<\/li>\n<\/ul>\n\n\n\n<br>\n\n\n\n<p class=\"wp-block-paragraph\">\u0628\u0627 \u0648\u062c\u0648\u062f \u0631\u0639\u0627\u06cc\u062a \u062a\u0645\u0627\u0645 \u0645\u0648\u0627\u0631\u062f\u06cc \u06a9\u0647 \u06af\u0641\u062a\u0647 \u0634\u062f \u0627\u0645\u0627 \u0628\u0627\u0632\u0647\u0645 \u06af\u0648\u06af\u0644 \u062f\u06cc\u0633\u06a9\u0631\u06cc\u067e\u0634\u0646 \u062f\u06cc\u06af\u0631\u06cc \u0628\u0631\u0627\u06cc \u06a9\u0627\u0631\u0628\u0631\u0627\u0646 \u0646\u0645\u0627\u06cc\u0634 \u062f\u0647\u062f. \u0631\u0627\u0647 \u062d\u0644 \u0686\u06cc\u0633\u062a\u061f<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0633\u0627\u0632 \u0648 \u06a9\u0627\u0631 \u0627\u0644\u06af\u0648\u0631\u06cc\u062a\u0645 \u0647\u0627\u06cc \u06af\u0648\u06af\u0644 \u06a9\u0627\u0645\u0644\u0627 \u0634\u0641\u0627\u0641 \u0648 \u0631\u0648\u0634\u0646 \u0646\u06cc\u0633\u062a \u0628\u0647 \u0647\u0645\u06cc\u0646 \u062f\u0644\u06cc\u0644 \u0647\u06cc\u0686 \u0631\u0627\u0647 \u062d\u0644 \u062a\u0636\u0645\u06cc\u0646\u06cc \u0648\u062c\u0648\u062f \u0646\u062f\u0627\u0631\u062f \u062a\u0627 \u0628\u0627 \u0627\u0646\u062c\u0627\u0645 \u0622\u0646 \u062f\u0642\u06cc\u0642\u0627 \u0628\u0647 \u0647\u062f\u0641 \u062e\u0648\u062f \u0628\u0631\u0633\u06cc\u062f.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u06af\u0648\u06af\u0644 \u062a\u0642\u0631\u06cc\u0628\u0627\u064b \u06f6\u06f3 \u062f\u0631\u0635\u062f \u0645\u0648\u0627\u0642\u0639 \u062a\u0648\u0636\u06cc\u062d\u0627\u062a \u0645\u062a\u0627 \u0635\u0641\u062d\u0647 \u0631\u0627 \u0628\u0627\u0632\u0646\u0648\u06cc\u0633\u06cc \u0645\u06cc \u06a9\u0646\u062f. \u0639\u0644\u0627\u0648\u0647 \u0628\u0631 \u0627\u06cc\u0646\u060c \u062d\u062f\u0648\u062f \u06f2\u06f5 \u062f\u0631\u0635\u062f \u0627\u0632 \u0635\u0641\u062d\u0627\u062a \u0628\u0627 \u0631\u062a\u0628\u0647 \u0628\u0627\u0644\u0627 \u0627\u0635\u0644\u0627\u064b \u062a\u0648\u0636\u06cc\u062d\u0627\u062a \u0645\u062a\u0627 \u0646\u062f\u0627\u0631\u0646\u062f. \u06af\u0648\u06af\u0644 \u0645\u062a\u0627 \u0631\u0627 \u0627\u0632 \u062e\u0648\u062f \u0645\u062a\u0646 \u0635\u0641\u062d\u0647 \u06a9\u067e\u06cc \u0645\u06cc\u06a9\u0646\u062f \u067e\u0633 \u062d\u062a\u0645\u0627 \u0645\u062d\u062a\u0648\u0627\u06cc \u0642\u0648\u06cc \u0628\u0627 \u062c\u0645\u0644\u0647 \u0628\u0646\u062f\u06cc \u062f\u0631\u0633\u062a \u0628\u0646\u0648\u06cc\u0633\u06cc\u062f \u062a\u0627 \u0627\u0632 \u0647\u0631 \u0642\u0633\u0645\u062a\u06cc \u06a9\u0647 \u0645\u062a\u0646 \u062c\u0627\u06cc\u06af\u0632\u06cc\u0646 \u0627\u0646\u062a\u062e\u0627\u0628 \u06a9\u0631\u062f\u060c \u0628\u0627\u0632\u0647\u0645 \u0645\u062e\u0627\u0637\u0628 \u0645\u062a\u0648\u062c\u0647 \u0645\u0648\u0636\u0648\u0639 \u0635\u0641\u062d\u0647 \u0628\u0634\u0648\u062f.<\/p>\n\n\n\n<br> <hr> <br>\n\n\n\n<h2 class=\"wp-block-heading has-vivid-cyan-blue-color has-text-color\" id=\"google-replaced-text\">\u0627\u0632 \u06a9\u062c\u0627 \u0628\u0641\u0647\u0645\u06cc\u0645 \u06af\u0648\u06af\u0644 \u0645\u062a\u0646 \u0631\u0627 \u062c\u0627\u06cc\u06af\u0632\u06cc\u0646 \u06a9\u0631\u062f\u0647\u061f<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u0631\u0627\u0647 \u0648\u0627\u0636\u062d\u06cc \u0648\u062c\u0648\u062f \u0646\u062f\u0627\u0631\u062f \u062a\u0627 \u062f\u0642\u06cc\u0642\u0627 \u0627\u0639\u0644\u0627\u0645 \u06a9\u0646\u062f \u0645\u062a\u0646 \u0634\u0645\u0627 \u062c\u0627\u06cc\u06af\u0632\u06cc\u0646 \u0634\u062f\u0647.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0627\u0648\u0644\u0627 \u0628\u0647 \u0639\u0628\u0627\u0631\u062a \u0633\u0631\u0686 \u0634\u062f\u0647 \u06cc \u06a9\u0627\u0631\u0628\u0631 \u0628\u0633\u062a\u06af\u06cc \u062f\u0627\u0631\u062f. \u062f\u0648\u0645\u0627 \u062e\u0648\u062f \u0627\u0644\u06af\u0648\u0631\u06cc\u062a\u0645 \u0647\u0627 \u062a\u0635\u0645\u06cc\u0645 \u0645\u06cc\u06af\u06cc\u0631\u0646\u062f \u0686\u0647 \u0645\u062a\u0646\u06cc \u0631\u0627 \u0645\u062a\u0646\u0627\u0633\u0628 \u0628\u0627 \u0646\u06cc\u0627\u0632 \u06a9\u0627\u0631\u0628\u0631 \u0646\u0645\u0627\u06cc\u0634 \u062f\u0647\u0646\u062f.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0628\u0647 \u0637\u0648\u0631 \u0645\u062b\u0627\u0644 \u0645\u0646 \u0645\u0642\u0627\u0644\u0647 &#8221; \u067e\u06cc\u0644\u0627\u0631 \u067e\u06cc\u062c (pillar page) \u0686\u0647 \u062a\u0627\u062b\u06cc\u0631\u06cc \u0628\u0631 \u0633\u0626\u0648 \u062f\u0627\u0631\u062f\u061f&#8221; \u0631\u0627 \u0628\u0647 \u0635\u0648\u0631\u062a \u0647\u0627\u06cc \u0645\u062e\u062a\u0644\u0641 \u062f\u0631 \u06af\u0648\u06af\u0644 \u0633\u0631\u0686 \u06a9\u0631\u062f\u0645.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/parsavesta.com\/blog\/wp-content\/uploads\/2023\/09\/\u0645\u062b\u0627\u0644\u0645\u062a\u0627\u0645\u062a\u0641\u0627\u0648\u062a.webp\" alt=\"\u0645\u062b\u0627\u0644 \u062a\u0648\u0636\u06cc\u062d\u0627\u062a \u0645\u062a\u0627\" class=\"wp-image-28318\" style=\"width:619px;height:193px\" width=\"619\" height=\"193\" srcset=\"https:\/\/parsavesta.com\/blog\/wp-content\/uploads\/2023\/09\/\u0645\u062b\u0627\u0644\u0645\u062a\u0627\u0645\u062a\u0641\u0627\u0648\u062a.webp 741w, https:\/\/parsavesta.com\/blog\/wp-content\/uploads\/2023\/09\/\u0645\u062b\u0627\u0644\u0645\u062a\u0627\u0645\u062a\u0641\u0627\u0648\u062a-300x94.webp 300w\" sizes=\"auto, (max-width: 619px) 100vw, 619px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u062a\u0648\u0636\u06cc\u062d\u0627\u062a \u06a9\u0627\u0645\u0644\u0627 \u0639\u0648\u0636 \u0634\u062f\u0647 \u0648 \u0628\u0627 \u0645\u062a\u0646 \u0627\u0635\u0644\u06cc \u0646\u0648\u0634\u062a\u0647 \u0634\u062f\u0647 \u0641\u0631\u0642 \u062f\u0627\u0631\u062f.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/parsavesta.com\/blog\/wp-content\/uploads\/2023\/09\/\u0645\u062b\u0627\u0644\u0645\u062a\u0627\u0645\u062a\u0641\u0627\u0648\u062a2.webp\" alt=\"\u062a\u0648\u0636\u06cc\u062d\u0627\u062a \u0645\u062a\u0627 \u0645\u062a\u0641\u0627\u0648\u062a\" class=\"wp-image-28322\" style=\"width:617px;height:183px\" width=\"617\" height=\"183\" srcset=\"https:\/\/parsavesta.com\/blog\/wp-content\/uploads\/2023\/09\/\u0645\u062b\u0627\u0644\u0645\u062a\u0627\u0645\u062a\u0641\u0627\u0648\u062a2.webp 758w, https:\/\/parsavesta.com\/blog\/wp-content\/uploads\/2023\/09\/\u0645\u062b\u0627\u0644\u0645\u062a\u0627\u0645\u062a\u0641\u0627\u0648\u062a2-300x89.webp 300w\" sizes=\"auto, (max-width: 617px) 100vw, 617px\" \/><\/figure>\n\n\n\n<br>\n\n\n\n<p class=\"wp-block-paragraph\">\u0628\u0627 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0627\u0632 \u0627\u0628\u0632\u0627\u0631 \u0631\u0627\u06cc\u06af\u0627\u0646 Screaming Frog \u06a9\u0644 \u0633\u0627\u06cc\u062a \u0631\u0627 \u0628\u0631\u0631\u0633\u06cc \u0645\u06cc\u06a9\u0646\u062f \u0648 \u0646\u0645\u0627\u06cc\u06cc \u06a9\u0644\u06cc \u0627\u0632 \u0648\u0636\u0639\u06cc\u062a \u0645\u062a\u0627 \u0628\u0647 \u0634\u0645\u0627 \u0627\u0631\u0627\u0626\u0647 \u0645\u06cc\u062f\u0647\u062f. \u0622\u062f\u0631\u0633 URL \u062e\u0648\u062f \u0631\u0627 \u0648\u0627\u0631\u062f \u06a9\u0646\u06cc\u062f \u062a\u0627 \u0628\u0631\u0646\u0627\u0645\u0647 \u0631\u0628\u0627\u062a \u0647\u0627\u06cc \u062e\u0648\u062f \u0631\u0627 \u0628\u0631\u0627\u06cc \u062e\u0632\u0634 \u0627\u0631\u0633\u0627\u0644 \u06a9\u0646\u062f. \u0628\u0639\u062f \u0627\u0632 \u067e\u0627\u06cc\u0627\u0646 \u06a9\u0627\u0631 \u0642\u0633\u0645\u062a Meta Description \u0631\u0627 \u0627\u0646\u062a\u062e\u0627\u0628 \u06a9\u0646\u06cc\u062f \u0648 \u0627\u0632 \u0633\u0645\u062a \u0631\u0627\u0633\u062a \u0627\u06cc\u0646 \u0646\u0645\u0648\u062f\u0627\u0631 \u0631\u0627 \u0645\u06cc \u0628\u06cc\u0646\u06cc\u062f.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/parsavesta.com\/blog\/wp-content\/uploads\/2023\/09\/\u0627\u0633\u06a9\u0631\u06cc\u0645.webp\" alt=\"Screaming Frog Meta\" class=\"wp-image-28326\" style=\"width:476px;height:601px\" width=\"476\" height=\"601\" srcset=\"https:\/\/parsavesta.com\/blog\/wp-content\/uploads\/2023\/09\/\u0627\u0633\u06a9\u0631\u06cc\u0645.webp 489w, https:\/\/parsavesta.com\/blog\/wp-content\/uploads\/2023\/09\/\u0627\u0633\u06a9\u0631\u06cc\u0645-238x300.webp 238w\" sizes=\"auto, (max-width: 476px) 100vw, 476px\" \/><\/figure>\n\n\n\n<br>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"color:#00d084\"><strong>Missing:<\/strong><\/span> \u0622\u062f\u0631\u0633 \u0635\u0641\u062d\u0627\u062a\u06cc \u0627\u0633\u062a \u06a9\u0647 \u06cc\u0627 \u062a\u0648\u0636\u06cc\u062d\u0627\u062a \u0645\u062a\u0627 \u0646\u062f\u0627\u0631\u0646\u062f \u06cc\u0627 \u0646\u06cc\u0627\u0632\u06cc \u0628\u0647 \u062f\u0627\u0634\u062a\u0646 \u062a\u0648\u0636\u06cc\u062d\u0627\u062a \u0646\u062f\u0627\u0631\u062f\u060c \u0645\u062b\u0644 \u0635\u0641\u062d\u0627\u062a \u062a\u0645\u0627\u0633 \u0628\u0627 \u0645\u0627 \u06cc\u0627 \u067e\u0631\u0648\u0641\u0627\u06cc\u0644 \u06a9\u0627\u0631\u0628\u0631\u0627\u0646.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"color:#00d084\"><strong>Duplicate: <\/strong><\/span>\u062a\u0648\u0636\u06cc\u062d\u0627\u062a \u06f2 \u06cc\u0627 \u0686\u0646\u062f \u0635\u0641\u062d\u0647 \u06a9\u0647 \u06a9\u067e\u06cc \u0647\u0645 \u0628\u0627\u0634\u0646\u062f \u0631\u0627 \u0646\u0634\u0627\u0646 \u0645\u06cc \u062f\u0647\u062f.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0628\u0642\u06cc\u0647 \u0645\u0648\u0627\u0631\u062f \u0637\u0648\u0644 \u062a\u0648\u0636\u06cc\u062d\u0627\u062a \u0631\u0627 \u0628\u0631\u0631\u0633\u06cc \u0645\u06cc\u06a9\u0646\u0646\u062f \u0648 \u0627\u06af\u0631 \u0628\u06cc\u0634\u062a\u0631 \u06cc\u0627 \u06a9\u0645\u062a\u0631 \u0627\u0632 \u062d\u062f \u0627\u0633\u062a\u0627\u0646\u062f\u0627\u0631\u062f \u0628\u0627\u0634\u062f \u0631\u0627 \u06af\u0632\u0627\u0631\u0634 \u0645\u06cc\u06a9\u0646\u062f.<\/p>\n\n\n\n<br> <hr> <br>\n\n\n\n<h2 class=\"wp-block-heading has-vivid-cyan-blue-color has-text-color\" id=\"conclusion\">\u062c\u0645\u0639 \u0628\u0646\u062f\u06cc<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u062f\u0631\u06a9\u0644 \u062a\u0648\u0636\u06cc\u062d\u0627\u062a \u0645\u062a\u0627 \u062a\u0627\u062b\u06cc\u0631\u06cc \u0628\u0631 \u0631\u062a\u0628\u0647 \u0634\u0645\u0627 \u0646\u062f\u0627\u0631\u062f \u0627\u0645\u0627 \u063a\u06cc\u0631 \u0645\u0633\u062a\u0642\u06cc\u0645 \u0628\u0631 \u0633\u0626\u0648 \u062a\u0627\u062b\u06cc\u0631\u06af\u0630\u0627\u0631 \u0627\u0633\u062a\u061b \u0627\u06af\u0631 \u0645\u062a\u0627 \u0628\u0627\u0639\u062b \u0627\u0641\u0632\u0627\u06cc\u0634 \u0646\u0631\u062e \u06a9\u0644\u06cc\u06a9 \u0634\u0648\u062f \u0631\u0648\u06cc \u0633\u0626\u0648 \u062a\u0627\u062b\u06cc\u0631 \u062f\u0627\u0631\u062f.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0633\u0639\u06cc \u06a9\u0646\u06cc\u062f \u062a\u0648\u0636\u06cc\u062d\u0627\u062a \u0631\u0627 \u062c\u0648\u0631\u06cc \u0628\u0646\u0648\u06cc\u0633\u06cc\u062f \u06a9\u0647 \u0634\u0627\u0645\u0644 \u0639\u0628\u0627\u0631\u062a \u0647\u0627\u06cc\u06cc \u06a9\u0647 \u06a9\u0627\u0631\u0628\u0631 \u0633\u0631\u0686 \u0645\u06cc\u06a9\u0646\u062f \u0647\u0645 \u0628\u0627\u0634\u062f \u062a\u0627 \u06af\u0648\u06af\u0644 \u0645\u062a\u0646 \u0627\u0635\u0644\u06cc \u0634\u0645\u0627 \u0631\u0627 \u0646\u0645\u0627\u06cc\u0634 \u062f\u0647\u062f \u0648 \u0622\u0646 \u0631\u0627 \u062c\u0627\u06cc\u06af\u0632\u06cc\u0646 \u0646\u06a9\u0646\u062f.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u062a\u062c\u0631\u0628\u0647 \u0634\u0645\u0627 \u0627\u0632 \u062a\u0648\u0636\u06cc\u062d\u0627\u062a \u0645\u062a\u0627 \u0686\u06cc\u0633\u062a\u061f \u0622\u06cc\u0627 \u0631\u0648\u06cc \u0646\u0631\u062e \u06a9\u0644\u06cc\u06a9 \u062a\u0627\u062b\u06cc\u0631\u06cc \u062f\u0627\u0634\u062a\u0647\u061f \u0645\u0645\u0646\u0648\u0646 \u0645\u06cc\u0634\u0645 \u062f\u0631 \u0642\u0633\u0645\u062a \u0646\u0638\u0631\u0627\u062a \u0628\u0627 \u0645\u0627 \u0648 \u062f\u06cc\u06af\u0631 \u062e\u0648\u0627\u0646\u0646\u062f\u06af\u0627\u0646 \u062f\u0631\u0645\u06cc\u0627\u0646 \u0628\u06af\u0630\u0627\u0631\u06cc\u062f.<\/p>\n\n\n\n<p class=\"has-background wp-block-paragraph\" style=\"background-color:#8dd2fc36\">\u062f\u0631 \u0627\u06cc\u0646 \u0645\u0642\u0627\u0644\u0647 \u062f\u0631 \u0645\u0648\u0631\u062f \u0646\u062d\u0648\u0647 \u0646\u0648\u0634\u062a\u0646 \u0648 \u0627\u0647\u0645\u06cc\u062a \u062a\u0648\u0636\u06cc\u062d\u0627\u062a \u0645\u062a\u0627 \u0635\u062d\u0628\u062a \u06a9\u0631\u062f\u06cc\u0645. \u0645\u0645\u0646\u0648\u0646 \u06a9\u0647 \u062a\u0627 \u0627\u0646\u062a\u0647\u0627\u06cc \u0645\u0642\u0627\u0644\u0647 \u0647\u0645\u0631\u0627\u0647 \u0645\u0646 \u0628\u0648\u062f\u06cc\u062f \u062f\u0631 \u0635\u0648\u0631\u062a\u06cc \u06a9\u0647 \u062d\u0633 \u0645\u06cc\u06a9\u0646\u06cc\u062f \u0645\u0637\u0644\u0628\u06cc \u0647\u0633\u062a \u06a9\u0647 \u06af\u0641\u062a\u0647 \u0646\u0634\u062f\u0647 \u062d\u062a\u0645\u0627 \u062f\u0631 \u0642\u0633\u0645\u062a \u0646\u0638\u0631\u0627\u062a \u0628\u0627 \u0645\u0627 \u0628\u0647 \u0627\u0634\u062a\u0631\u0627\u06a9 \u0628\u06af\u0630\u0627\u0631\u06cc\u062f. \u0627\u0645\u06cc\u062f\u0648\u0627\u0631\u0645 \u062c\u0648\u0627\u0628 \u0633\u0648\u0627\u0644\u062a\u0627\u0646 \u0631\u0627 \u06af\u0631\u0641\u062a\u0647 \u0628\u0627\u0634\u06cc\u062f. \u062f\u0631 \u0635\u0648\u0631\u062a \u062f\u0627\u0634\u062a\u0646 \u0647\u0631\u06af\u0648\u0646\u0647 \u0633\u0648\u0627\u0644 \u0628\u0627 \u062a\u06cc\u0645 <a href=\"https:\/\/avestatheme.com\/pars\/cantactus.html\" target=\"_blank\" rel=\"noreferrer noopener\">\u067e\u0634\u062a\u06cc\u0628\u0627\u0646\u06cc<\/a> \u067e\u0627\u0631\u0633 \u0627\u0648\u0633\u062a\u0627 \u062f\u0631 \u0627\u0631\u062a\u0628\u0627\u0637 \u0628\u0627\u0634\u06cc\u062f.<\/p>\n","protected":false},"excerpt":{"rendered":"<ul>\n<li><a href=\"#about-meta-description\">\u062f\u0631\u0628\u0627\u0631\u0647 \u062a\u0648\u0636\u06cc\u062d\u0627\u062a \u0645\u062a\u0627<\/a><\/li>\n<li><a href=\"#write-meta\">\u0645\u062d\u0644 \u0646\u0648\u0634\u062a\u0646 \u0645\u062a\u0627<\/a><\/li>\n<li><a href=\"#seo-meta\">\u062a\u0648\u0636\u06cc\u062d\u0627\u062a \u0645\u062a\u0627 \u0628\u0631\u0627\u06cc \u0633\u0626\u0648 \u0645\u0647\u0645 \u0627\u0633\u062a\u061f<\/a><\/li>\n<li><a href=\"#observe-write-meta-descriptions\">\u0628\u0631\u0627\u06cc \u0646\u0648\u0634\u062a\u0646 \u062a\u0648\u0636\u06cc\u062d\u0627\u062a \u0645\u062a\u0627 \u0686\u0647 \u0645\u0648\u0627\u0631\u062f\u06cc \u0631\u0639\u0627\u06cc\u062a \u06a9\u0646\u06cc\u0645\u061f<\/a><\/li>\n<li><a href=\"#reasons-changing-meta\">\u062f\u0644\u0627\u06cc\u0644 \u062a\u063a\u06cc\u06cc\u0631 \u062a\u0648\u0636\u06cc\u062d\u0627\u062a \u0645\u062a\u0627 \u062f\u0631 \u06af\u0648\u06af\u0644<\/a><\/li>\n<li><a href=\"#google-replaced-text\">\u0627\u0632 \u06a9\u062c\u0627 \u0628\u0641\u0647\u0645\u06cc\u0645 \u06af\u0648\u06af\u0644 \u0645\u062a\u0646 \u0631\u0627 \u062c\u0627\u06cc\u06af\u0632\u06cc\u0646 \u06a9\u0631\u062f\u0647\u061f<\/a><\/li>\n<li><a href=\"#conclusion\">\u062c\u0645\u0639 \u0628\u0646\u062f\u06cc<\/a><\/li>\n<\/ul>\n","protected":false},"author":3,"featured_media":28348,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[131],"tags":[],"class_list":["post-28178","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo-tips"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.0 (Yoast SEO v25.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u0646\u0648\u0634\u062a\u0646 \u062a\u0648\u0636\u06cc\u062d\u0627\u062a \u0645\u062a\u0627 \u062a\u0627\u062b\u06cc\u0631\u06cc \u0628\u0631 \u0633\u0626\u0648 \u062f\u0627\u0631\u062f \u06cc\u0627 \u0646\u0647\u061f - \u0645\u0642\u0627\u0644\u0627\u062a \u062f\u06cc\u062c\u06cc\u062a\u0627\u0644 \u0645\u0627\u0631\u06a9\u062a\u06cc\u0646\u06af \u067e\u0627\u0631\u0633 \u0627\u0648\u0633\u062a\u0627<\/title>\n<meta name=\"description\" content=\"\u062a\u0648\u0636\u06cc\u062d\u0627\u062a \u0645\u062a\u0627 \u0634\u0627\u06cc\u062f \u062a\u0627\u062b\u06cc\u0631 \u0645\u0633\u062a\u0642\u06cc\u0645\u06cc \u0628\u0631 \u0633\u0626\u0648 \u0633\u0627\u06cc\u062a \u0646\u062f\u0627\u0634\u062a\u0647 \u0628\u0627\u0634\u062f \u0627\u0645\u0627 \u0645\u0637\u0645\u0626\u0646 \u0628\u0627\u0634\u06cc\u062f \u0628\u0633\u06cc\u0627\u0631\u06cc \u0627\u0632 \u06a9\u0627\u0631\u0628\u0631\u0627\u0646 \u0642\u0628\u0644 \u0627\u0632 \u06a9\u0644\u06cc\u06a9 \u0631\u0648\u06cc \u0644\u06cc\u0646\u06a9\u060c \u0627\u06cc\u0646 \u0645\u062a\u0646 \u0631\u0627 \u0645\u06cc\u062e\u0648\u0627\u0646\u0646\u062f.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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